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MediaSense @Media_Sense

mediasense is a global, independent advisor that brings the clarity, connection, and confidence modern marketers need to fuel growth.

Joined June 2010
  • Tweets 1,546
  • Following 2,033
  • Followers 589
424 Photos and videos
Research from mediasense and @wfamarketers reveals how leading brands are reimagining the role, structure and capabilities of their media teams - and where critical gaps still hold them back. Download the report now: eu1.hubs.ly/H0nZG390

The Future of the Media Organisation | mediasense

A joint study from mediasense and the WFA reveals how the media function is being transformed by the impact of digital and AI, highlighting the need for change in three key areas: integration,...

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Today, we are proud to introduce our new brand identity; one that is inspired by the coming together of three industry powerhouses and our belief in the role of Unified Marketing Intelligence in delivering measurable business value. Learn more here: eu1.hubs.ly/H0n2ZTL0
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We are thrilled to announce the appointment of Chris Banschbach as Chief Technology & Innovation Officer at MediaSense! 🔗 Read more on the announcement here: eu1.hubs.ly/H0lKfx80

mediasense Appoints Chief Technology & Innovation Officer to Drive Marketing Intelligence for...

mediasense, the global marketing advisory, today announced the appointment of Chris Banschbach as Chief Technology & Innovation Officer. This strategic hire reflects mediasense’s commitment to...

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As he prepares to lead an unmissable panel session at Cannes Lions, MediaSense’s Chief Strategy Officer, Ryan Kangisser, has been profiled by Digiday. Read the feature here 👉 eu1.hubs.ly/H0l2fTj0

'Fundamental to our success': Ryan Kangisser, the media svengali behind the industry’s biggest...

MediaSense's managing partner and industry fixer is one of the digital media world's best kept secrets.

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MediaSense’s May newsletter is now live! Read more here 👉 eu1.hubs.ly/H0kj9-w0
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A huge thank you to our @Media_Sense colleagues for leading an important, thoughtful and engaging discussion on gender balance - exploring why equity and gender balance matter, how individuals and organisations can drive change and the importance of moving from words to action.
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IAB UK’s latest Digital Adspend update has launched – offering insights into the digital advertising market's performance throughout 2024 - with research conducted by MediaSense. IAB UK members can download the full update here: eu1.hubs.ly/H0jJCHV0
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MediaSense & ISBA are pleased to share our latest collaborative report: ‘10 Key Considerations in Managing Supplier Complexity.’ Inside the report are 10 guiding principles, designed to help organisations cut through the noise. Download your copy now 📩: eu1.hubs.ly/H0hVdtl0

Managing Supplier Complexity – 10 Key Considerations | mediasense

CMOs and Procurement leaders today face unprecedented complexity in managing supplier ecosystems. With agencies, adtech, martech, data partners, and research providers multiplying, the challenge is...

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Reflecting on another year of valuable networking and learning opportunities at the Marketing Procurement iQ Conference. Thank you to everyone who connected with the MediaSense & R3 teams over the 2 days! #MarProiQ2025 #Marketing #Procurement
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🤝 We’re looking forward to a busy Marketing Procurement iQ Conference! Our teams are excited to connect with delegates to discuss the latest opportunities, challenges and efficiencies within media management, marketing procurement & creative production. #MarProiQ2025
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MediaSense proudly sponsored The Marketing Society Annual Lecture this week. The evening featured powerful conversation about the challenges facing young people today from @Channel4 CEO @mahonalex, with a thought-provoking introduction from our very own Sam Tomlinson.
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Congratulations to MediaSense’s Isy Bagge for winning ‘Rising to the Top – Media’ at the Campaign UK Inspiring Women Awards! The awards celebrate progressive and boundary-pushing women leaders in the advertising, media, marketing & tech industries. eu1.hubs.ly/H0hwV3n0

Campaign Inspiring Women Awards winners 2025: Rising to the Top - Media

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With integration the ‘order of the day’, MediaSense’s Ryan Kangisser & Sam Tomlinson speak to Marketing Procurement IQ to discuss shifting marketer priorities and the drive towards simplification and effectiveness. eu1.hubs.ly/H0hm4530

MediaSense on integrating agencies, achieving operational efficiency and brands’ ‘overwhelming...

After a transformative year, MediaSense’s Ryan Kangisser and Sam Tomlinson speak with Marketing Procurement IQ about the strategy behind the media advisory’s creative expansion, the push by clients...

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Shifting attitudes ahead of transformation, steps for greater media sustainability & digital retail media strategies for media owners, retailers & advertisers. MediaSense’s February newsletter is now live 👉eu1.hubs.ly/H0gY6jj0
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'The holding company model has been broken for a long time' @CampaignAsia interviews MediaSense CEO, Jamie Posnanski 📖 eu1.hubs.ly/H0gVqn-0
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MediaSense retweeted
Campaign
@Campaignmag
18 Feb 2025
'The holding company model has been broken for a long time': MediaSense CEO @Media_Sense buff.ly/4174t8L
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MediaSense retweeted
Campaign Asia@CampaignAsia
18 Feb 2025
Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose. @Media_Sense campaignasia.com/article/the…
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MediaSense retweeted
Barb@BarbAudiences
10 Feb 2025
We have appointed @Media_Sense and @SnowflakeDB for the new Barb Data Hub. Read more here: barb.co.uk/news/barb-appoint…
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🌍📊 Ready to take action? For companies with large media footprints, minimising environmental impact is essential. Five ‘quick steps’ to begin your media sustainability journey ➡️eu1.hubs.ly/H0gyHmY0

5 Steps to Kick-Start Your Media Sustainability Journey | mediasense

Media supply chains generate CO2 emissions at every stage, from ad creation through to the electricity used to serve and consume those ads. With the rise of programmatic and AI-driven production,...

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Sam Tomlinson writes for the @TheMediaLeader exploring the rapidly growing landscape of retail media, highlighting three messages for advertisers, media owners & retailers ➡️ eu1.hubs.ly/H0gjPsK0
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