Running @ShipMadeSimple for the last 7 years - a simple 3PL for eComm brands. Still figuring out Twitter :)

Joined January 2013
178 Photos and videos
Barrett Shepherd πŸ“¦ retweeted
Texas is about to get plum smacked by some very large hail and high winds tomorrow. We have a Level 3 risk in place for Sunday and these storms could produce egg size hail or BIGGER. Make sure you have a way to get warnings and protect your vehicles.
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expanding codex into "for everything" is such a smart move. feels silly saying "ChatGPT" when talking about anything serious
Codex for everything: - Dynamic UI for the task at hand - 20% faster computer & browser use - Even better slides and sheets - Annotate in browser, artifacts, and code - Easier to get started - Cleaner design across the app - Performance improvements - (no clunky handoff/switching)
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Barrett Shepherd πŸ“¦ retweeted
This is the the quote I've been citing a lot recently.
you can outsource your thinking but you cannot outsource your understanding
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Anyone else dealing with Opus 4.7 being "lazier" than 4.6? It feels like it constantly makes assumptions, tells me to check/look, describes a solution but doesn't implement, etc. I don't remember this happening like this with 4.6
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Barrett Shepherd πŸ“¦ retweeted
Can owning your warehouse slow growth 90%?! Shockingly, yes. Here's the details 2 more crazy findings from my deep dive on 300 stores. Starting with the warehouse one because it floored me. If you owned your warehouse, your avg rev growth was 4%. If you leased or outsourced, growth was 30-35%. A 9x gap. Correlation, not causation. But I've heard from multiple owners who said "yep, that tracks." Once the warehouse pulls in your capital and attention, the growth side of the business quietly starves. Worth asking yourself honestly: is the warehouse serving the business, or the other way around? β€” Second one: the finance skill cliff. I asked owners to self-rate their financial literacy 1-5. As expected, the jump from 3/5 -> 4/5 improves. Net margins go from 8.9% to 9.7%. But the shocker? It's the jump from 4/5 (good) -> 5/5 (great) that has a massive impact. THAT jump doubles cash runway and meaningfully increases net income growth by close to 50%. (See chart below) 80/20 doesn't apply here. The last 20% is where the real money lives. If finance isn't your strength, this is probably the highest-ROI thing you can work on in 2026. β€” Third: tariffs. Of the brands impacted, they absorbed 58% of the cost themselves. For every $10 in new product cost, they only raised prices $4. It's why inflation came in lower than most predicted. It's also why a bunch of you are quietly eating margin right now and calling it a rough year. If you haven't seriously tested raising prices post-tariff, you're leaving a lot of money on the table. Scary? Yes. Also the single highest-leverage move most owners can make. β€”β€” The full 55-page Trends Report on the @ecomfuelco website now for more on these much more.
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I had no idea that when you cancelled Claude subscription they FORCE you to tweet about it! wild!
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Barrett Shepherd πŸ“¦ retweeted
The last month, Anthropic: - Quietly nerfed their flagship model harness (Claude Code) without telling anyone - Banned corporate customers of Claude - Silently changed plans for customers with certain files in their repo All evidence that closed models are *massive* risks.
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Barrett Shepherd πŸ“¦ retweeted
Anthropic stealth-tweaked their claude code docs to increase the estimated average that a developer would spend a day from $6 to $13, and the "average for 90% of people" from $12 to $30 a day. Very nice stuff! web.archive.org/web/20260402… code.claude.com/docs/en/cost…
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If you're running OpenClaw, Qwen 3.6 has been the biggest unlock! Cheap (use OpenRouter), and with a good soul.md it's a solid iMessage assistant
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Pair it with gpt-5.5 (free w/ openai sub) as the skilled agent and the whole setup runs for basically nothing. I use Qwen as just the "communication" layer
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Barrett Shepherd πŸ“¦ retweeted
AND THERE YOU HAVE IT. DEMS HAVE FLIPPED DONALD TRUMP'S VERY OWN FLORIDA STATE HOUSE DISTRICT. WINNING THE TRUMP 12 DISTRICT BY 2, A 14 POINT SHIFT TO THE LEFT.
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Barrett Shepherd πŸ“¦ retweeted
Crazy stat from Delta’s 2025 earnings this morning: The airline posted a $5 billion profit … despite selling $1.1 billion LESS in economy tickets than 2024. Because premium ticket sales made up the difference. Says everything about where the money is in travel right now.
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Barrett Shepherd πŸ“¦ retweeted
I'm a 58-year-old retired roofer from Zanesville, OH who has no relationship with his children and has been banned from 4 separate Chili's locations for berating staff, and I have deep concerns about the Democratic candidate for mayor of New York City, a place I have never been.
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Surely, I'm missing something, but why would you use humanoid robots to sort parcels instead of using any of the existing faster and time-tested solutions? (conveyor examples)
4x humanoid robots with individual neural networks performing small package logistics Figure will deploy thousands of robots doing this
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Barrett Shepherd πŸ“¦ retweeted
Here is some insight on how tariffs work. For the most part I don't see anyone that actually understands them at all. Take the backpack below. This item prob costs 15 USD to manufacture. When imported to the US, a tariff is a tax that applies a % to the cost of the...
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Barrett Shepherd πŸ“¦ retweeted
Not a lot of people understand this... but you actually don’t have to have an opinion about everything. You don’t have to decide if something is good or bad. Marcus Aurelius says limiting the amount of opinions we have is one of the most powerful things we can do in life.
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Barrett Shepherd πŸ“¦ retweeted
hey @Shopify, why is kanye allowed to sell swastika tee shirts on shopify? is this in line with your terms of service?
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Barrett Shepherd πŸ“¦ retweeted
"It's just a GPT wrapper" My brother in christ Typeform is an HTML FORM WRAPPER AND IT'S VALUED AT A BILLION UNITED STATES DOLLARS
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Totally bonkers. I’d love to see a β€œBench” that layers on top of QB - not sure if this exist.
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The accounting tool @Bench shut down with no warning 3 days before the end of the year. They had raised $110m in venture capital. The app is no longer accessible. There will be a way to export your data, but it's not available yet. File over app is not just for individuals.
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