Today, the meter starts for everyone else. As of June 15, Anthropic moved off flat-rate subscriptions.
Automation now runs on a fixed monthly credit. And once it's gone, every token meters at full API rates.
"Tokenmaxxing" was a strategy that only made sense when tokens felt free.
They were never free. They were subsidized. The subsidy just ended.
Here's the part every CFO is about to internalize: the capability gap between models is closing. The pricing gap is not.
So every enterprise now faces the same fork in the road.
Stay in the metered gridlock of single-lab lock-in: where one vendor sets your price, your rate limits, and your access, and changes all three whenever it suits them.
Or take the off-ramp: route every task to the most cost-efficient model that does it well, keep your context and memory in your own hands, and never depend on one lab again.
The companies that take the off-ramp will use more AI than ever, for less, and on their own terms.
Freedom from the frontier.