How did a simple strip of tape become a surprisingly effective tool in the fight against food waste at home?
Over one-third of Australia’s food waste, about 7.6 million tonnes, comes directly from our homes. Driven by the national goal of halving food waste by 2030,
@OzHarvest engaged
@BehaviourWorksA to understand how they could use behavioural science to reduce food waste at home.
The six-year collaborative mission explored exactly how food waste was generated in homes. The many research insights inspired (among other things) the creation of an innovative product to support long-term behavioural change: OzHarvest’s Use-It-Up™ Tape.
The Tape is used to mark items/containers in your fridge as a reminder to use them up — and it works. OzHarvest have distributed tens of thousands of rolls, with households that participated in our trial of the Tape reporting up to 40 percent reductions in their weekly food waste.
The OzHarvest collaboration was led by Dr Mark Boulet, BehaviourWorks Australia’s expert on all things food waste. Mark has conducted behavioural research for a broad range of government, commercial and not-for-profit organisations, including the federal Department of Climate Change, Energy, Environment and Water;
@EndFoodWasteAus and the
@Biodivcouncil.
Past projects have seen him:
🍽 Develop the behaviour change strategy underpinning The Great UnWaste, the current national household food waste reduction campaign in Australia.
🍽 Conduct research into building public support for the control of invasive animals in Victoria.
🍽 Investigate different behavioural approaches to reduce boat collisions with marine megafauna (whales, manta rays, dolphins, etc.) in the Ningaloo Reef.
🍽 Explore the drivers and barriers for Australian homeowners to install energy efficiency upgrades (insulation, double-glazing, etc.) in their homes.
Mark looks after a team of researchers who apply behavioural science principles to a range of issues such as circular economy and responsible consumption, biodiversity conservation, climate change adaptation and natural disaster response.
“If we want to meaningfully tackle the huge social and environmental challenges of our time, we need to engage people to play their part,” he says. “But often we’re not clear about what people actually need to do, nor do we take the time to understand what might help — or hinder — people from playing their part. I love the power and clarity that behavioural science can bring to these issues, helping to create positive change.”
Read the story behind the Use-It-Up Tape:
behaviourworksaustralia.org/…
Read more about Mark:
behaviourworksaustralia.org/…
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Our 25 PhD-level researchers find behavioural solutions to pressing social, environmental and organisational problems. BehaviourWorks Australia, part of Monash University.
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