Head of Product @trackly_ng | building an automated way to manage finances linktr.ee/Trackly_

Joined December 2025
17 Photos and videos
Pinned Tweet
Finally an automated expense tracker for Nigerians. Join the waitlist to know when we launch 🚀 linktr.ee/Trackly_ #buildinginpublic #fintech
1
6
76
😂😂😂💔
Series H?😂 God let me not die in Sangotedo.
1
122
This thingggg
This tech industry is brutal o. You people should calm down na We've not even launched the product yet and I'm already seeing direct competitor keh? 😭 This thing is hilarious mehn because I spent months on research and planning. Wdym they're offering cheaper??? 😂😂😂
37
I need to turn this to an audio and listen to it every time I want to get on stage to pitch @trackly_ng It reminds me there’s no time to have doubts #buildinpublic
2
27
This energy 😂🙌🏼 >>>> @GordianOkon #buildinpublic
1
1
1
30
Benita retweeted
May 11
The Unethical Guide to Surviving AI Layoffs
This is an email I sent earlier today to all employees at Coinbase: Team, Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future. Why now Two forces are converging at the same time. We need to be front footed to respond to both. First, the market. Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption, with stablecoins, prediction markets, tokenization, and more taking off. However, our business is still volatile from quarter to quarter. While we've managed through that cyclicality many times before and come out stronger on the other side, we’re currently in a down market and need to adjust our cost structure now so that we emerge from this period leaner, faster, and more efficient for our next phase of growth. Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day. All of this has led us to an inflection point, not just for Coinbase, but for every company. The biggest risk now is not taking action. We are adjusting early and deliberately to rebuild Coinbase to be lean, fast, and AI-native. We need to return to the speed and focus of our startup founding, with AI at our core. What this means To get there, we are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it. What does this mean in practice? - Fewer layers, faster decisions: We are flattening our org structure to 5 layers max below CEO/COO. Layers slow things down and create coordination tax. The future is small, high context teams that can move quickly. Leaders will own much more, with as many as 15 direct reports. Fewer layers also means a leaner cost structure that is built to perform through all market cycles. - No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams. - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role. In short: AI is bringing a profound shift in how companies operate, and we’re reshaping Coinbase to lead in this new era. This is a new way of working, and we need to leverage AI across every facet of our jobs. To those who are affected I know there are real people behind these decisions — talented colleagues who have poured themselves into this company and our mission. To those of you who will be leaving: thank you. You’ve helped build Coinbase into what it is today, and I am sincerely grateful for everything you've done. All impacted team members will receive an email to their personal account in the next hour with more information, and an invitation to meet with an HRBP and a senior leader in your organization. Coinbase system access has been removed today. I know this feels sudden and harsh, but it is the only responsible choice given our duty to protect customer information. To those affected, we will be providing a comprehensive package to support you through this transition. US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA. Employees on a work visa will get extra transition support. Those outside of the US will receive similar support, based on local factors and subject to any consultation requirements. Coinbase prides itself on talent density. Our employees are among the most talented people in the world, and I have no doubt that your skills and experience will be highly sought after as you pursue your next chapters. How we move forward To the team that is staying, I know this is a difficult day. We’re saying goodbye to colleagues and friends you've been in the trenches with. But here’s what I want you to know as we move forward together: Over the past 13 years, we have weathered four crypto winters, gone public, and built the most trusted platform in our industry. We’ve made it this far by making hard decisions and by always staying focused on our mission. This time will be no different – nothing has changed about the long term outlook of our company or industry. And most importantly, our mission has never been more important for the world. Increasing economic freedom requires a new financial system, and we’re building it. The Coinbase that emerges from this will be more capable than ever to achieve our mission. Brian
354
1,024
12,978
1,796,594
wow, it has gotten to this 😭
May 11
The Unethical Guide to Surviving AI Layoffs
16
We're working on this at @trackly_ng We launch soon
Replying to @akinkunmi
And if it can compile taxes and possibly file them now that's something 👀
1
4
43
Benita retweeted
May 8
Back in 2021, when I was starting my PM journey, I would read @lennysan’s newsletters like a bible. I still remember the day he announced his podcast. I was literally glued to Spotify waiting for the first episode to drop. Since then, Lenny has quietly become my pre-interview ritual. Before any important interview round, I binge 5–6 episodes. Because somewhere between those conversations, your brain starts absorbing: • how great PMs think • how founders make tradeoffs • how growth actually works • how to ask sharper questions • how to separate good taste from generic PM speak • how product, distribution, users, and business connect And honestly, that has shaped me a lot. Especially because Lenny’s work never made product feel like some fancy job title. It made it feel like a craft. Something you keep getting better at by listening, observing, building, writing, shipping, and learning from people who have actually done the work. So yes, this is a tiny appreciation post. For the newsletter I treated like coursework; for the podcast I still binge before interviews. And for becoming the unofficial mentor to an entire generation of PMs trying to get better at the craft.
15 Jun 2022
Just opened Spotify to listen to new episodes of @lennysan's podcasts and observed that The episode with .@shreyas is one of the Most shared episodes.I was listening to this episode on my way to work and implemented the Pre Mortem method in our brainstorming session in how to (1)
4
5
76
16,004
Trackly aggregates everything, from traditional banks like GTB to fintechs like OPay, piggyvest & Risevest. It reads all transactions and automates categorizing transactions (even unlabeled ones), mapping your cash flow patterns, and delivering high-level insights. Tips?
How does this work?
2
568
Checkout @trackly_ng they launch soon💃🏽
Replying to @akinkunmi
Nice, would like to see how you get the data automatically
1
48
Checkout @trackly_ng they launch soon
Replying to @akinkunmi
Ouu! Coool. Patiently waiting for you to release it
21
I love this! Check out @trackly_ng Tracking every naira automatically and providing insights with the same feel of Spotify wrapped...."you spent 289k on data and 73k on buying food just in the month of May"
Oh. I forgot to mention that it can also automatically track your previous transactions – up to six months back.
1
2
223
That fear is real oo I was tired of that anxiety, that's why I’m happy about @trackly_ng (an automated personal accountant) now 😭. Money has a mind of its own honestly They'll launch to the general public soon
I dey fear to collect am already I don spend am finish for my head
18
Fuel don rise. Transport don rise. Foodstuff don rise etc On top one salary 😭 The least we can sha do is to make sure not one extra naira is going somewhere you didn’t approve. Thank God for @trackly_ng one naira cannot miss cause it's automatic. They launch soon!
This month’s salary go be view once. Expenses choke.
10
💔
JUST IN: Cloudflare lays off 1,100 employees through email as it restructures for the “agentic AI era.”
5
I'd love feedback, what do you think of Trackly? And besides how do you already manage all your money manually 😂 any tips?
Replying to @BenitaInTech
Hmmm 🤔
12
Benita retweeted
Nobody's reading your website They scan the headline, maybe a subhead, then they look for a button, that's it. Your headline is doing 90% of the work. everything else is insurance for the few who actually scroll. Pro tip: write for the scan, not for yourself.
Been severely ill since last week, but I promised myself that I'd record some video content. Don't have a strategy or anything figured out, so I'm just gonna be yapping for 30-45 seconds. Videos dropping soon. Feedback is much appreciated🙏
6
5
36
1,130
Benita retweeted
The most female-led product org in tech right now: Chief Product Officer: Ami Vora Claude Code/Cowork Head of Product: Cat Wu Claude Code/Cowork Head of Eng: Fiona Fung Claude Platform Head of Product: Angela Jiang Claude Platform Head of Eng: Katelyn Lesse Research Head of Product: Dianne Penn President: Daniela Amodei (Also, the fastest-growing company in history)
30 mins into the claude code keynote and every speaker so far has been a woman. just saying 🫶🏻 @asvora @angjiang @katelyn_lesse @_catwu Dianne Penn @claudeai
113
487
4,213
511,209