Doing digital marketing differently.
Joined June 2011
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652 Photos and videos
24 Jul 2020
Today's Slack chat topic was high school playlists. Here's a peek into what was in our CD players and iPod Nanos back in the day. 🎧
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21 Jul 2020
🙋🏾♀️ Oh! 🙋🏾♀️ Oh! 🙋🏾♀️ Oh! Pick us!
@GoogleMyBiz signals are proximity, categories, keyword in business title, etc. Google looks at listings with "OCCC" but also knows "OCCC" is related to the entity "Oklahoma City Community College." (1/2)
21 Jul 2020
Hey @GoogleMyBiz, how do we get the main @OTripleC listing to rank above our library and performing arts center? They are wonderful services, but their phones are getting blown up and we want to direct folks to our main line. Grateful for any info. 🙏🏼🙏🏼
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21 Jul 2020
Even though KWs in the name is a lesser ranking factor, it's the one Google is using for relevance to match the search. It looks like it's using a direct match as more relevant while also giving other likely options. Look here for more info: moz.com/local-search-ranking… (2/2)
10 Jul 2020
Everyone on our #InboundMarketing team earned a certification today so we could help with UNICEF donations! We knocked out certs for content marketing, inbound marketing, and frictionless sales!
@zachstabler @morganjdavis_ @erinwilleford @allisonkirbo @SeanTIsabella @morganday
It’s World Certification Day!
For every @HubSpotAcademy course that’s completed today, we’ll donate $5 to UNICEF’s education programs. Tweet us if you get certified – we’d be happy to congratulate you!
Get all the details on World Certification Day here: hubs.ly/H0sk9jh0
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6 Jul 2020
🚨 Cool quarantine project alert. 🚨
Our creative director Chad Earles used a bleach/water mix to add some tie-dye clouds to his BigWing T-shirt. We give it a 10/10.
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2 Jul 2020
Our team is tuning into @socialfresh's webinar on what actually works on TikTok!
@nathanallebach says it's important that branding within organic TikToks comes secondary and is subtle. Think of branding as "Easter eggs" within your authentic, engaging content. @steak_umm #TikTok
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2 Jul 2020
.@KimberlyAnneR's TikTok ad tips:
▶️Find your audience's affinities (for @WhiteCastle: comic books & superheroes)
▶️Ads with humanity a narrative = magic 🪄
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2 Jul 2020
From @davejorgenson @washingtonpost:
Respond creatively to trends by piggybacking on viral sounds and incorporating discover page hashtags that fit into your content. #⃣
@socialfresh #TikTok
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10 Jun 2020
Let's take a moment to reflect on BigWing's first Facebook cover photo.
Pros:
➕ Direct
➕ Showcases our SEO skills
➕ Effective use of white space
Cons:
➖ Most likely did not fit the cover photo dimensions
➖ No idea who uploaded it so we can't kindly ask, "Dude, WTH?"
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2 Jun 2020
✅✅✅
Will's got his hands on one of our faves: "Nicely Said: Writing for the Web with Style and Purpose." goodreads.com/book/show/1884…
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29 May 2020
TGIF, fam. ✌️🏾✌️🏾
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BigWing | LOCALiQ retweeted
4 May 2020
Digital Marketing Heroes: Oklahoma Museums Adapt During COVID-19 - BigWing bigwing.com/blog/digital-mar… via @bigwingagency
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6 May 2020
It's not often that we see "several people are typing" in Slack. But, today we had a lot to say about pancake cereal. What do you think of the miniature TikTok trend?
insider.com/how-to-make-panc…
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6 May 2020
Take 17 steps toward mastering the art of copywriting with this thread! Our biggest takeaways:
✅Don't kill your personality.
✅Make it scannable.
✅Keep sentences short.
6 May 2020
17 tips for great copywriting:
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5 May 2020
Our #PaidSearch director shared what certifications his team takes, so if you wanted to, like, be as smart as a BigWing-er, here's your chance.
bigwing.com/blog/why-sem-ppc…
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5 May 2020
.@washingtonpost, ran by @davejorgenson is a fantastic example of extending your brand onto TikTok. You don't have to put your content in a box! Find the creativity in your organization and give them the reigns! #SMTLive
5 May 2020
Now for some creative inspo!
Q5 - Have you seen any creative marketing campaigns on TikTok that are worth noting? If so, please share an example. #SMTLive
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BigWing | LOCALiQ retweeted
30 Apr 2020
Since it's usually a song title, we set that part off in quotes and lowercase challenge (e.g., "Savage" challenge).
30 Apr 2020
@styleguide Should we capitalize TikTok challenges? (i.e., Savage Challenge or savage challenge)
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28 Apr 2020
Zach reminds us every day how qualified he is to be our manager of social media.
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28 Apr 2020
🤠 Tipping our cowboy hats to a few of our favorite Oklahoma museums — @ncwhm @OKCMOA and @Philbrook — for their creativity during the pandemic.
Tell us: What great museum content has made its way into your timelines lately?
bigwing.com/blog/digital-mar…
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