I love Waffle House bc they are incredible at staying in their lane. They are perfect at what they do. They do not try to be something they are not.
Went last night solo at 2am bc nothing else was open.
Walk in. Nobody else in there. Waitress takes drink order. Brings it back 30 seconds later and takes meal order. Yells it to the cook immediately. Food out within 4 minutes. $12 for a chocolate chip waffle, 2 eggs, hashbrows, 3 pieces of bacon and 2 pieces of toast.
In and out within 25-30 minutes. All day breakfast. Left satiated. Pleasant staff. Cheap. Open 24/7 including through most severe storms.
Hard to compete.