Boltive is on a mission to secure advertisers and publishers against invasive media, and protect the entire ecosystem from unwanted, non-secure, and unsafe ads.
#Google delays #cookieless future to 2024 as e-commerce firms lose revenue on iOS changes and US and UK lawmakers scrutinize the company's adtech dominance.
At the same time Google is also expanding access to testing Privacy Sandbox APIs. cnbc.com/2022/07/27/google-d…
White House executive order calls for action to address "digital surveillance related to reproductive health." This includes prompting the FTC and DHHS to increase guidance and enforcement of privacy protections #dataprivacy#adops#governmentwhitehouse.gov/briefing-room…
Sanctioned Russian demand side platform RuTarget allegedly harvested personal information from Google and other adtech vendors for months. Discovery of unauthorized data collectors is one of the services offered by Boltive Privacy Guard #data#privacypropublica.org/article/googl…
The FTC is starting to not just fine companies collecting data improperly, but also make them delete the data and any algo or data model build on that data. #privacy#FTCprotocol.com/policy/ftc-algo…
Draft CPRA rules spell out new conditions for firms and third parties. If the draft rules are approved, firms will need to contractually require vendors to comply and audit for compliance ...or firms may face liability themselves #cpra#privacycppa.ca.gov/meetings/materia…
FTC Chair Lina Khan signals possible updates coming to the FTC's approach to commercial data collection, noting the current framework may be "outdated and insufficient." #privacy#FTC#IAPP#dataiapp.org/news/a/ftc-chair-to…
"...loyalty metrics are “spiking across the board” for companies that provide an individualized approach, align with their values, and treat their data with respect." #privacy # marketing #dataprotectionforbes.com/sites/dbloom/2022…
The IAB Europe has updated their guide to the post third-party cookie era -- this is the latest & greatest on the alternative solutions in development, from contextual to identity to telco to Google Topics. #adtech#cookiesiabeurope.eu/knowledge-hub/i…
"...39% of UK consumers do not trust marketers to safeguard their data, attributable to the fact that the vast majority (87%) receive marketing communications from brands that they have no recollection of opting in for." #CPRA#GDPR#compliancethedrum.com/news/2021/11/04/…