Head of Global Innovation, @ServiceNow | 9x Best-Selling Author | Futurist | Keynote Speaker | Digital Anthropologist | Other Socials @BrianSolis | X's are mine

Joined November 2006
8,544 Photos and videos
Pinned Tweet
20 Sep 2025
The 6 stages of mind shifting. 1. Receive 2. Perceive 3. Weave 4. Conceive 5. Believe 6. Achieve It's a journey, not a switch. Lead the way... šŸ’« a.co/d/buh25xB
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1999 Don’t get into strangers’ cars. Don’t meet strangers from the internet. 2017 Literally summon strangers from theinternet and get in their car. 2026 Literally summon cars with no driver from the internet and still get into the car. Also 2026 Literally give strangers on the internet (AI agents) your data, preferences, and money and let them negotiate your life.
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74% of adults under 30 use AI to find information 6 in 10 use it for brainstorming More than half of teens use AI chatbots Source: @AP
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ā€œIn a blustery New York Times essay, John O’Farrell — former general partner at the mammoth investment firm Andreessen Horowitz — chastised his former colleagues in the tech industry for putting AI hype before the common good. As the first outside general partner ever hired by Andreessen Horowitz in 2010, O’Farrell’s departure is significant, and his warning for his former colleagues is telling.ā€
"I believe this is a huge mistake." trib.al/ZkHXYP6
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Dream. Think big, and think pragmatically. Think fast, and think slow. Think...differently. Learn from the past. Learn from the present. Unlearn what doesn't carry you forward. Anticipate. Experiment. Learn forward. Learn upward. Believe.
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A perfect afternoon in San Clemente, Calif.
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Brian Solis retweeted
Jun 10
Most work conversations are now being recorded by default. You should probably assume that everything you say at work is getting recorded from here on out. What’s emerging is a new category of enterprise software, organized around voice instead of text. The system of record today is structured data: CRM entries, tickets, docs. But the highest-value context lives in conversation: the nuance on a customer call, the real argument in a product review, the offhand comment in a leadership meeting that quietly changes the roadmap. LLMs are uniquely good at taking that unstructured voice data and making it structured, searchable, and queryable. That’s a large enterprise opportunity, and we’re still early in understanding what the software layer looks like and who owns it. a16z GP David Haber on what AI recording means for the future of work: a16z.news/p/everything-is-re…
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A iniciativa inclui ainda a reflexĆ£o baseada na citação de Brian Solis: ā€œAs redes sociais sĆ£o ferramentas poderosas que podem ser usadas para o bem ou para o mal. Cabe a cada um de nós decidir como vamos usĆ”-las. bragatv.pt/vieira-do-minho-p…
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BCG research found that only 5% of companies are achieving AI value at scale, while 60% are not achieving material value at all despite substantial investment. AI spend is not AI transformation. Transformation starts with better questions... Does AI change the cost structure? Does it expand the market? Does it create proprietary learning loops? Does the product improve with use? Does it reduce time-to-value? Does it turn scarce expertise into scalable capacity? Can it operate inside real-world constraints of trust, security, governance, and compliance? forbes.com/sites/briansolis/…
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A study estimates the iPhone's diffusion explains 33%-52% of the decline in US births from 2007 to 2011, with the most pronounced effects among women aged 15-24. šŸ¤” nytimes.com/2026/06/08/us/ip…
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Fun fact: Chewing gum sales also declined starting in 2007 when the iPhone launched. Causation or correlation!? x.com/briansolis/status/1654…
As a practicing digital anthropologist, this chart still fascinates me. We all know that the iPhone changed how people live, work, and shop. It also affected gum sales. šŸ“± Supermarket checkout lines were strategically stocked with gum, candy, and magazines to capture shopper attention as they waited to pay. With an iPhone, customers were focused on their screen instead.⁠ Scenario planning helps businesses consider likely effects of emergent trends and shifts. This one would have been interesting to have tracked ahead of disruption.
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What a pleasant surprise! I stumbled upon two video shorts on Youtube and Instagram that summarized my book Lifescale, one for personal transformation and the other for leadership/workforce transformation. Here's the YouTube video if you're curious! youtube.com/watch?v=xc2rg_Wo… And here's the link to Lifescale: a.co/d/0cj0Y5b0 Most of us are more connected than ever.Ā And somehow, more disconnected from ourselves than we realize. That was the inspiration behindĀ Lifescale. I wrote it for anyone who has ever ended a day exhausted, busy, responsive, productive on paper…and still felt like they hadn’t moved closer to who they wanted to become. Somewhere along the way, our devices became more than tools. They became the rhythm of our attention. Notifications trained our behavior. Feeds shaped our curiosity and stole precious time and attention. Algorithms learned how to keep us engaged, but not necessarily fulfilled. LifescaleĀ is aboutĀ about reclaiming time, focus, and intention. It’s about learning how to stop reacting to everything and start creating with purpose again. It’s a framework for rebuilding focus, rediscovering creativity, and reconnecting with the story you actually want to live. Your life is not something to optimize around distractions. It is something to author. Remember, the goal isn’t to be more online.Ā The goal is to be more alive. And that’s whatĀ LifescaleĀ is really about. It's a reminder that in a world competing for your attention, your greatest act of creativity may be choosing where your life goes next. ✨
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You can't automate your way to innovation. And you can't cut your way to growth. briansolis.substack.com/p/ai…
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The rebellion against AI is gaining momentum... x.com/briansolis/status/2063…

The only thing growing faster than the artificial-intelligence industry may be Americans’ negative feelings about it. on.wsj.com/3S2KU0k
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"Works of art make rules; rules do not make works of art." – Claude Debussy.
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