The proposed merger between Compass and Anywhere will create the largest real estate brokerage in America. Together they will have >300K agents, earn $13B in revenue, and have ~18% market share in the US.
I've seen two common reactions to the news:
1) Why isn't the market cap higher than $10B given the revenue scale? Answer: Traditional brokerages only have 10-20% gross margins because almost all of the revenue goes out the door in agent commissions.
2) Does this merger mean that new entrants like TurboHome are DOA? Our view is that Compass is the final boss of brokerage 1.0 for traditional agents. They've done a fantastic job of getting to scale through M&A and building great tech for agents.
What they don't do and structurally can't do with their business model is voluntarily lower fees for consumers and introduce direct to consumer experiences. If you have a 20% gross margin business, you can't voluntarily lower agent commissions. This the classic innovator's dilemma challenge that big incumbents face. For traditional brokerages like Compass, the agent is the primary customer. The goal is to have as many agents as possible charging the highest possible commissions.
There will always be a place for traditional agents. If you look at tax preparation as an analogy, roughly half of consumers still use a traditional CPA and half use an online platform. Of the half that use an online platform, TurboTax has 80% marketshare similar to what you see in other online businesses with power law dynamics.
At TurboHome, we've redesigned the entire homebuying process to serve the consumer. Our business model is built around leveraging technology to increase the number of clients an agent can serve without reducing quality of service.
As a result, our net revenue per agent is nearly 35X higher than traditional brokerages and our gross margin is 4X higher. We do this while winning 50% of offers and maintaining an NPS of 90. Because we allow consumers to leverage their savings to lower their interest rate, ~70% of buyers we introduce to a lender end up attaching mortgage compared to ~15% for traditional brokerages.
As Robinhood shows in stocks with a 30X revenue multiple, brokerage can be a very valuable business model. The transactional scale is massive, you don't have to do collections since fees are paid through escrow, and if you have software like margins and prove the ability to attach adjacent services you can get software like multiples.
Nobody has done this in real estate yet, but the lane is wide open. Transaction costs in the US are 4-5X higher than other developed countries like the UK and a disruptor is needed to make homeownership affordable again and put money back in the pockets of consumers, not agents.