Motif: AEC software that actually works the way you do. Real-time 3D collaboration. Live Revit Rhino integration. AI renderings optimized for architecture. Browser-based. Built by the industry, for the industry.

Introducing the Motif Design Challenge 🎨 Design a bench, a bus stop, and a community food kiosk for a real US city. Best entry wins $5,000 a year of Motif. Free to enter. Closes June 26. vist.ly/56hap

You: When can I use Motif on a tablet? Us: Today ✨ Now Motif goes with you. Pen support and all. Try it for free: vist.ly/568bk

Type a prompt. Get a render. On the same canvas as your sketches and 3D views. Text-to-image is live in Motif 🎨 Try it for free: vist.ly/548zq

Motif is a 2026 Webby Honoree for the Apps, Software & Immersive, Productivity, Workflow, and Collaboration category 🎉 Proud to be recognized alongside some of the best digital work of the past year. 👉 vist.ly/4x5qd

Going to ATN Summit next week? Don't miss our CEO @amarhanspal take the stage to talk about why the "I" in BIM needs to evolve from information to intelligence 👉 vist.ly/4upw4

Thrilled to announce Neha Batra as our new VP of Engineering 🥳 Neha most recently joins us from GitHub where she led product engineering. She's passionate about making tech easier to use to solve problems for humans — a philosophy we can get behind 😍 Welcome, Neha!

2025, you've been good to us 🥂 We came out of stealth, shipped 13 major features and 72 enhancements (yes, we counted), and nearly nearly doubled our team. Thanks for building this with us ❤️ vist.ly/4irwv

Food, drinks, and real talk about the future AEC collaboration? Sign us up! 🙋 Chicago folks—join Motif Principal Product Manager (and former Dynamo PM) Lilli Smith with the Chicago Dynamo Community. Dec 11, 5pm. vist.ly/4h9zh

Our November updates were all about helping you explore design concepts faster and refine them with more control We expanded our AI capabilities for early-stage design and smoothed out the daily workflows that were getting in your way See what dropped 👇 vist.ly/4fzb4

What if the software shaping our buildings was still stuck in the 90s? 🏗️ Amar Hanspal @amarhanspal , former Autodesk executive and now co-founder of @BuildWithMotif , believes it’s time for a total reboot. In our latest episode, Amar shares how he helped lead Autodesk through its massive cloud transformation—and why he’s now tackling one of the hardest challenges in tech: rebuilding the AEC (Architecture, Engineering & Construction) software stack for the AI age. Chapters: 00:01 — Early hustle: empathy learned through 100 customer calls a day 00:27 — Discovering CAD on a microVAX and joining Autodesk’s early wave 02:57 — From listening to choosing: the evolution of product judgment 04:50 — First startup lessons: timing, humility, and asking customers to pay 05:19 — Rejoining Autodesk and learning to scale leadership 07:00 — Dot-com detour: building, raising, and shutting down a venture 07:31 — Leading Autodesk’s cloud transformation and move into construction 08:45 — Why computer vision led to Bright Machines 10:46 — The birth of Motif: designing for carbon, complexity, and collaboration 12:49 — Tackling the hardest problems first: scale and real-time teamwork 15:00 — Starting with architects: where Motif begins 15:40 — Product #1: a collaborative 3D workspace for context sharing 16:44 — Embrace, then replace: winning users from legacy tools 18:07 — “Figma meets Cursor” — AI as a co-designer for buildings 19:26 — GTM strategy: human-in-the-loop now, product-led later 21:29 — Founder vs. executive mindset: execution, resilience, and team 24:57 — Real AI value: automating the boring, not the brilliant 27:46 — Why Motif starts from a clean sheet (not geometry-first) 30:40 — Measuring speed-ups and early user feedback 31:37 — Defining success: love from users before scale 32:50 — Lessons for AEC founders: problem-first, tech-second 33:19 — Mythbusting BIM: it doesn’t have to be painful 33:37 — Pride point: leading Autodesk’s cloud shift 34:27 — Adobe vs. Autodesk: two paths to reinvention 35:26 — Regrets and reflections: taking bigger swings sooner 👂🎧 Watch, listen, and follow on your favorite platform: tr.ee/S2ayrbx_fL 🙏 Join the conversation on your favorite social network: linktr.ee/theignitepodcast #IgniteStartups #AI #Architecture #AEC #DesignSoftware #Innovation #Leadership #StartupFounders #ProductStrategy #DigitalTransformation

AI won't replace architects. But it will replace the old way of practicing architecture. The difference? Tools that co-design with you vs. tools you fight against. Our take on AI for AEC: vist.ly/4e49a

Joining #AECTech this week? Our Head of Product @MattJezyk is kicking off Friday's symposium at 9:10am He'll share how we're solving today's collaboration chaos and where we're headed next More on @TT_CORE's symposium here 👇 vist.ly/4dq3d

Small but mighty update: Increased resolution 💪 We've reworked how images and sheets load in Motif. Higher resolution detail appears exactly when you need it, then steps back when you don't. Crisper visuals, zero performance hit ✨

We've got a jam-packed week ahead in Minneapolis and LA. Can't wait to connect with industry leaders, customers, and peers 🙌 Attending any of these events? Reach out. We'd love to meet up Here's where to find us 👇

We made the 2025 AI Disruptors 60 list! 🎉 Curated by @GreenfieldVC and live on @TechCrunch, this list spotlights the most groundbreaking startups turning AI into real-world impact. Thanks to our team, our customers, and everyone supporting this journey vist.ly/4bvmv

You deserve BIM tools that work with you, not against you. We are building Motif on a set of principles that put you first. That means real ownership, fairer pricing, more joy. We just published our Bill of Rights. Here are our promises to you: vist.ly/4b8hw

Forbes Next Billion-Dollar Startups 2025 ✅ We're honored to build for an industry filled with innovators who deserve nothing less than innovative tools. Thank you to our incredible team and customers. Our journey is just getting started 🚀 bit.ly/4m7r4Ly

In our latest webinar, we demo something that's been a game-changer for design teams: AI rendering that understands architecture. Catch the replay of the full conversation here → motif.io/events/july-from-th…

Introducing AI rendering—now in Motif. Transform sketches, model views, and ideas into stunning rendered images in seconds. Architecture-optimized AI rendering, native to Motif. Learn more → motif.io/ai