The leading source of media, marketing, advertising and communications news and analysis for Middle East & North Africa.
Joined February 2009
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Are you a radio station network, podcast platform or sonic branding agency? Do you want to be a part of the handbook for marketers, agencies and media looking at setting their audio/ radio strategy? Send your listings: campaignme.com/call-for-list…
#listings #audio #radio #middleeast
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"The future of loyalty belongs not to brands that incentivise transactions, but to those that create emotional meaning around them a space where many regional brands are already pulling ahead," writes Adam Whatling, CCO, @LoylogicRewards. campaignme.com/how-regional-…
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ICOM has elected three new members to its Board of Directors. Amongst the newly elected, sweetwater’s Founder and CEO Steven Hetzer takes the helm as ICOM’s Regional Director for MENA. campaignme.com/icom-appoints…
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Marketing leaders and content creators tell Campaign Middle East how brand-creator partnerships can deliver stronger returns without sacrificing reputation, credibility or creative integrity. campaignme.com/the-creator-e…
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Dani Richa will transition to Non-Executive Chairman from his previous role as Group Chairman and CEO of @Impact_BBDO, supporting the agency’s long-term strategic direction and continuing to champion its creative legacy across the region.
Find out more:
campaignme.com/dani-richa-tr…
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Adpro& Group and Adpro& OMD have been appointed as the integrated creative, social and media agency partners for Ooredoo Palestine, following a competitive pitch process with agencies from across the Middle East.
Find out more here:
campaignme.com/ooredoo-pales…
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“The UAE is the only place in the world where you can watch a World Cup match in a room full of people, and every single person is supporting a different team,” said Hamza Chaoui, Chief Marketing Officer, @propertyfinder. campaignme.com/property-find…
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"The best influencer marketing doesn’t interrupt the lifestyle. It belongs to it," writes Amira-Sophia Mouawad, Chief Marketing Officer, Act4. campaignme.com/does-influenc…
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“During a period of significant regional and global shifts, it is more important than ever that we understand the opportunities and challenges shaping the communications industry,” said Justin Kerr-Stevens, @MEPRA_org Chairman & CEO of Northbourne Advisory.campaignme.com/mepras-uae-le…
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“I am particularly thrilled to welcome Hamza back to the Property Finder family,” said Michael Lahyani, Founder and Chief Executive Officer at @propertyfinder. Read more: campaignme.com/hamza-chaoui-…
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"Relationships compound over time. A creator who genuinely believes in a brand can create value for years. A creator who feels like a transaction creates value only until the invoice is paid," writes Krishna Babu, Account Executive at @Atteline. campaignme.com/the-human-sid…
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Acclaimed artist Rahma Riad in collaboration with @CocaColaCo has dropped a new anthem celebrating the passion and pride of football fans across the Middle East ahead of the FIFA World Cup 2026.
Watch the anthem music video here:
campaignme.com/coca-cola-and…
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Which football superstars will be on beIN Sports broadcasts for FIFA World Cup 2026?
View the full list of legendary footballers who will be on screen here:
campaignme.com/which-footbal…
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"The brands that win this World Cup will not be those with the biggest budgets, but those that are agile, authentic and place themselves at the heart of the conversation to build their reputation," says @BursonGlobal's Sam Buckett.
Read the article here
campaignme.com/is-it-too-lat…
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TOD by beIN's Peter P. Mrkic discusses how the growing interest and rapid growth of Arab football is shaping fan experiences and content consumption.
Read the full article here:
campaignme.com/how-arab-foot…
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Info Media Group’s Safwat Abdulkhalek argues that stronger partnerships between agencies and media owners will determine the next phase of growth for MENA’s OOH sector.
#opinion
campaignme.com/spent-13-year…
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"The infrastructure for deeper engagement – creator-athlete partnerships, second-screen integration, community programming – is accessible and increasingly proven," writes Trevor D'souza, Investment Director, @radixmediamena. campaignme.com/the-sponsorsh…
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"The brands I’ve watched build genuine equity brought creators into the room before the idea was finished – not to present to them, but to build with them," writes Minaam Khatri, Head of Strategy, @wppmedia MENA. campaignme.com/the-creator-e…
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The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by @iab MENA at a member event on 8 June, 2026. Read more: campaignme.com/digital-ad-sp…
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Linear TV’s viewership is declining – but writing it out of the media plan is the wrong prescription, writes IAS Media’s Prasad Amin. Read more: campaignme.com/the-screen-yo…
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🚨 ICYMI: The Campaign Agency of the Year Middle East awards are back for its fifth edition! 🚨
Take advantage of our early bird rates and get your entry in before 6 August, 2026.
Enter now: bit.ly/aotyme26-earlybird
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