#IAB empowers the media and marketing industries to thrive in the digital economy.
Joined May 2008
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30 years. Nearly $300B. One industry powered by innovation, built together. From the early days to today, internet advertising has been shaped by creativity, collaboration, and continuous reinvention. Explore the milestones that got us here:
iab.com/topics/30-years/#tim… #IAB30
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What’s next? Dive into the latest IAB/PwC report and join our free webinar on April 21:
iab.com/events/iab-pwc-inter…
Now add your voice—share your Digital Legacy or “Then & Now” moment:
iab.com/topics/30-years/#soc…
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To wrap up the day, leaders from EMARKETER, Moloco, Bayer & Colosseum Strategy are debating on weighing in on whether AI is replatforming retail media into conversational interfaces, or paving the way for autonomous agents to bypass ads entirely. #IABConnectedCommerce
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Back on the #IABConnectedCommerce Summit main stage, Stu Solomon (@SecureWithHUMAN) is unpacking a big question: in a digital world shaped by bots and agentic AI, how do we define and maintain trust?
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Round 2 of the #IABConnectedCommerce breakouts are here! Which one are you joining? Building to Scale: Designing Orgs for Commerce Media Collaboration, Measurement Deep Dive: What Really Moves the Needle, or, The Language of Commerce & Media: Translating KPIs Into Common Ground.
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A look at bridging the gap: this current #IABConnectedCommerce Summit session explores how Roundel is helping turn off-site media into a measurable part of commerce by connecting inspiration to transaction through shared data signals.
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Currently, on the #IABConnectedCommerce Summit stage, the focus is breaking down silos, with leaders from @AceHardware and @SodaStreamUSA sharing how cross-functional alignment is unlocking stronger partnerships and measurable results.
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Which #IABConnectedCommerce breakout are you attending: Commerce Media x Gen Z: How the Next Generation Discovers, Decides & Buys (@GSTV), Commerce Media in a Cross-Channel Era: (Mirakl), or Building the Foundations of Agentic Commerce (@criteo)? Let us know! 👇
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What does real omnichannel measurement actually look like? This Best Buy Ads #IABConnectedCommerce Summit session is diving into how retailers are unifying data to connect media exposure to sales, and more.
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Currently the the #IABConnectedCommerce Summit, leaders from CVS Media Exchange, Dollar General, @TMobile & @goodwaygroup are discussing how in-store media is scaling through interoperability & data-driven measurement, and how in-store media is moving from pilot to proof.
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Leaders from Mars and @Grocery_TV are discussing how in-store media is driving real results, from boosting sales to increasing new product awareness at the point where 90% of decisions happen. #IABConnectedCommerce
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Nicholas Ward is breaking down how Booking.com, in partnership with @koddiyak, built a unified commerce media system, giving advertisers one place to manage campaigns across brands for scalable growth. #IABConnectedCommerce
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Currently at the #IABConnectedCommerce Summit, leaders from Albertsons Media Collective, @doubleverify, SMG, Monster Energy, and Franklyn West are discussing what true transparency looks like in commerce media, and what powers commerce media behind the scenes.
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For the first sessions of the 2026 #IABConnectedCommerce Summit, Collin Colburn and @walmart's Justin Breton are breaking down what “getting it right” looks like today, from data-driven storytelling to AI-powered personalization and seamless paths to purchase.
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Today is the day: the 2026 #IABConnectedCommerce Summit is here! 🛒 which topic are you most excited to hear about?
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🛒 Commerce media is entering its next chapter, and the industry is coming together to shape it at the upcoming #IABConnectedCommerce Summit. Secure your spot today to join us next week: okt.to/dXywTx
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Currently at #IAB #PublicPolicyLegalSummit, the focus turns to whether 2026 will be the year of federal privacy legislation, with discussion on consumer protection priorities, kids’ safety, AI, bipartisan momentum, and how state activity may shape what comes next.
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States continue to lead on privacy as Congress debates, with 20 laws already enacted. This #IAB #PublicPolicyLegalSummit discussion is focused on the 2026 outlook, key states to watch, emerging trends, and what it means for the digital ad ecosystem.
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Happening now at #IAB #PublicPolicyLegalSummit: State AG offices share perspectives on enforcement priorities, corporate accountability, interoperability across state privacy laws, and expectations around data minimization, assessments, and opt-outs.
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