A massive problem in dealerships today:
89% of customers still didn’t reach a live person on their first attempt when calling into a service department, according to a new study from Car Wars.
Though it seems to be improving, this is still an incredible failure rate.
If someone’s calling a store with their hand up saying “I want to give you money!”
We can’t leave them on hold.
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Data from Car Wars, download the full research study: Understanding Your Customer’s POV — 3 Ways Call Connection Shapes Your CSI Score here → carguymedia.com/4oKyLYC | @CarWars_
Getting a car shopper through the door is harder than ever.
After @CarWars_ analyzed millions of inbound dealership calls, here’s what they found:
- 65% of callers are invited to visit the store
- but only 35% end with a firm appointment
Way too passive in my opinion.
Calling into a dealership = car buyer in the redzone.
If your team doesn’t set a firm time and date, that drive stalls before the goal line.
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Data from The Expert Sit-Down: A Conversation on What’s Working Now for the Modern Dealership → carguymedia.com/4974gbc | @CarWars_
In this episode of Up To Speed, host Emma Hancock speaks with Brett Spelker, Regional Sales Director at @CarWars_, as he explains why phone connection remains the single biggest driver of customer experience—and revenue—amid fluctuating showroom traffic. #Sponsored
Millions of calls flood car dealerships every year:
And 35% we’re unconnected.
After reviewing 48 million inbound calls, Car Wars found ~16 million were routed to the wrong department, left on hold, or sent to voicemail.
The result?
Frustrated callers and missed opportunities.
Scary to think how many millions in revenue just vanishes into thin air.
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Data via Car Wars, Mid-Year Metrics: Key Takeaways from 2025 Dealership Phone Data. It breaks down where dealerships lose the most opportunities and much more. → carguymedia.com/3IWa0Kp | @CarWars_
Discover proven tips to boost your dealership’s customer experience and create a smooth, memorable journey that turns shoppers into loyal buyers.
carwars.com/home/a/customer-…
16.65% of agents ask about a caller’s vehicle preferences. Top 10% of dealers? Nearly double that rate. Small shifts make a big impact.
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What’s your missed call protocol? If your team isn’t notified and held accountable, the opportunity is already gone.
#CarDealers#Dealership#MissedCalls
Service department callbacks are brutally slow:
Industry-wide, only 9.29% of missed calls to the dealership are returned the same day (before midnight.)
That means over 90% of service opportunities vanish—most for good.
And it’s not just a missed call. It’s a signal.
Because the customer knows if it takes this long to get a callback…
That oil change probably won’t be any faster.
____
Get The 5 Proven Word Tracks to Boost Your Service Department’s CSI Score: carguymedia.com/3U77Lpp
Source: CarWars | @CarWars_ Partner
Service department callbacks are brutally slow:
Industry-wide, only 9.29% of missed calls to the dealership are returned the same day (before midnight.)
That means over 90% of service opportunities vanish—most for good.
And it’s not just a missed call. It’s a signal.
Because the customer knows if it takes this long to get a callback…
That oil change probably won’t be any faster.
____
Get The 5 Proven Word Tracks to Boost Your Service Department’s CSI Score: carguymedia.com/3U77Lpp
Source: CarWars | @CarWars_ Partner
58% of customers prefer to receive text updates in both sales and service. If you’re not offering that, you're already behind.
#ASOTU#Text#Automotive#Sales#Service
Only 20% of agents properly funnel toward a specific appointment time. If there’s no appointment on the books, there’s no commitment.
What are your tactics to set the most appointments?
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“We don’t want to remove the human aspect of the customer experience...”
Matt Andrus, CTO of Car Wars, shares what drives our AI innovation.
Explore how our AI experts are future-proofing dealership phones, without losing the personal touch.
Most phone breakdowns aren’t staffing issues, they’re process issues. Here’s what high-performing GMs are doing differently to drive revenue.
#Automotive#Sales#Dealership#Efficiency#CarWars