Startup playbook for creating and developing new market categories of products and services, written by those who have done it before. Curated by @akennada.
Joined September 2014
- Tweets 98
- Following 9
- Followers 64
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13 Photos and videos
19 Jan 2017
"A better way to think about the new world of #marketing is Business-to-Human, or #B2H." @akennada Read more: categorydev.com/an-unapologe…
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19 Jan 2017
"An Unapologetic Defense of #Brand #Marketing for# B2B Growth" by @akennada Read it here: categorydev.com/
31 Oct 2016
In start-ups, your success is largely determined by your mentality. @Akennada explains why: categorydev.com/why-mentalit… #startup #saas
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29 Sep 2016
When producing a tech conference, details matter. Here's how to nail your production from @akennada: categorydev.com/conference-p… #tech
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28 Sep 2016
It's crucial to understand how investors view new category creation. Here's what they think: categorydev.com/new-category… #valuation #vc #saas
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19 Sep 2016
The most significant decisions in the life of a new category #marketer is deciding what to name your #category. categorydev.com/category-bra…
14 Sep 2016
Is your new category taking off? Here are the key #metrics to track to make sure it is: categorydev.com/new-category… #saas #tech
13 Sep 2016
It's crucial to understand how investors view new category creation. Here's what they think: categorydev.com/new-category… #valuation #vc #saas
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12 Sep 2016
Take a cue from the pros, mentality matters in #startups. Here's why: categorydev.com/why-mentalit… #tech #saas
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12 Sep 2016
When producing a tech conference, details matter. Here's how to nail your production from @akennada: categorydev.com/conference-p… #tech
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8 Sep 2016
At #boxworks? You'll love reading what @akennada learned about category creation as an early @BoxHQ employee: categorydev.com/what-i-learn… #saas
6 Sep 2016
If you want to success as a start-up employee, never stop dreaming. @akennada tells us why it's crucial: categorydev.com/why-mentalit…
5 Aug 2016
How do investors view new category creation? @akennada sits down with @nakul of @lightspeedvp to find out: spr.ly/6010B0Wau #saas
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29 Jul 2016
Here's what @akennada learned about #categorycreation as an early @BoxHQ employee #saas #categorydev - spr.ly/6012BLoz4
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25 Jul 2016
The most significant decisions in the life of a new category #marketer is deciding what to name your #category. spr.ly/6010BIAFY
22 Jul 2016
How can you tell if your new category is growing? @akennada suggests you track these metrics: spr.ly/6012BImxw #saas #tech #business
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20 Jul 2016
How do investors view new category creation? @akennada sits down with @nakul of @lightspeedvp to find out: spr.ly/6010BIuzy #saas
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19 Jul 2016
Here's what @akennada learned about #categorycreation as an early @BoxHQ employee #saas #categorydev - spr.ly/6012BIyts
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18 Jul 2016
If you build it, will they come? How to build and market a new category from expert @akennada :spr.ly/6012BxfM0 #saas #tech #business
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18 Jun 2016
Jay Flatley created a market for DNA sequencing from scratch cc: @illumina read.bi/1OugWeM via @BI_Science
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