Chalice equips forward-thinking brands to own the transformative power of ad buying algorithms.
Joined June 2021
- Tweets 27
- Following 432
- Followers 139
- Likes 11
6 Photos and videos
1 Nov 2021
Check out our latest in AdExchanger. COO @ali_manning breaks down what taking control of Machine Learning will mean for advertisers.
adexchanger.com/data-driven-…
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Chalice Custom Algorithms retweeted
20 Jul 2021
BREAKING: Biden to name Jonathan Kanter to as DOJ antitrust chief. Scoop from @justinsink. More on @TheTerminal
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9 Jul 2021
ICYMI! Chalice is the first investment in @TheTradeDesk's new venture fund TD7. We're incredibly proud to be backed by #TheTradeDesk and @mathcapitalvc (affiliated with @mediamath)!
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9 Jul 2021
To quote @jefftgreen, CEO at TTD “Advancing the open internet is core to our mission at The Trade Desk... Chalice is our first investment. They are doing fascinating work, building on our API’s, and I have tremendous confidence in their founders and their mission.”
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9 Jul 2021
and @ericfranchi at MathCap "Chalice empowers marketers to create sophisticated, customized algorithms to create the most relevant marketing possible. Chalice is a massive step forward in programmatic buying, and MathCapital is thrilled to be an investor.”
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8 Jul 2021
We are proud to be the first investment in the Trade Desk's new TD7 venture fund!
finance.yahoo.com/news/trade…
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Chalice Custom Algorithms retweeted
8 Jul 2021
Such an awesome initiative and starting with one of the best in the industry @adamheimlich extremely excited to see the trajectory @ChaliceCustom can take from here!
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Chalice Custom Algorithms retweeted
7 Jul 2021
Founders' first in-person meeting!
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Chalice Custom Algorithms retweeted
8 Jul 2021
I really want to take the piss out of @adamheimlich but he clearly doesn't fuck around so uh... Congrats on the great news--well deserved, @ChaliceCustom !
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Chalice Custom Algorithms retweeted
7 Jul 2021
Trade Desk CEO Jeff Green not exactly downplaying the moment the ad industry is facing, using language like "things will never be the same" and "defining the internet forever"
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7 Jul 2021
One reason we founded Chalice is our prior struggle to drive Incremental Sales Lift. The platform algorithm won't do it - its learned too deeply to take credit for sales that would happen without an ad. When we rip and replace it, the results are stunning.
shorturl.at/iEKS2
7 Jul 2021
WTF is interoperability?
Here's a great explainer on one of our favorite topics --interoperability -- featuring quotes from Trade Desk co-founder Dave Pickles and Chalice CEO Adam Heimlich.
digiday.com/marketing/wtf-is…
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6 Jul 2021
know that feeling on the climb up of a rollercoaster? click, click, click, click... we're feeling that now. strapped in and holding tight! 🎢
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Chalice Custom Algorithms retweeted
8 Jan 2021
As many of you know, last year @adamheimlich and I co-founded an advertising tech company, Chalice.
It’s. been. a. rollercoaster.🎢
One of our first clients was the BIDEN campaign.
(um, yeah. for real.)
And our success with it led us to working with the Ossoff campaign...
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21 Jun 2021
Changes to identity are a problem for platforms, not Brands. Read our explainer on "What Brands need to know about Cookies" to see why.
docsend.com/view/ma3sup2anqm…
21 Jun 2021
Algorithms are like dogs.
They serve their masters.
Who is training yours?
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