Co-founded Undertone ($180M exit). Investor in 100 adtech companies. Marketecture Open Market podcasts. Pacvue board. Brazilian Jiu-jitsu.
Joined August 2007
- Tweets 917
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- Followers 9,033
- Likes 21,639
57 Photos and videos
Pinned Tweet
11 Dec 2025
Huge congrats to @aperiamventures portfolio company @tv_scientific on its acquisition by @Pinterest.
Thrilled for @jasonff and team.
We first invested in 2020 when tvScientific was basically an idea, and a very non-consensus one. Everyone believed CTV’s future was brands, not performance.
Jason saw it differently and willed that vision into existence. The team built an exceptional business and helped create one of the hottest categories in adtech.
More reflections to come. What a way to close out 2025.
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This will make sense if you listen to the pod, I assure you.
Cowboy @ericfranchi lasted exactly one episode before French @joe_zappa appeared.
The Open Market cinematic universe is expanding faster than expected.
Thanks again to Arthur Larrey of Audion.
🤠🐎 ➡️ 🥐
Watch here: youtu.be/rx4wfKBU5-c
Listen here: open.spotify.com/episode/0nE…
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Jun 10
If you believe in the Mary Meeker “attention shifts first, ad dollars catch up later”, digital audio may be next up.
New Open Market pod w/ Arthur Larrey of Audion on performance audio, AI, a $15M Series B, and U.S. expansion.
A French DJ moves to Brooklyn to make audio ads perform better.
Arthur Larrey of Audion joins Joe and Eric on Open Market to talk performance audio, AI-generated creative, U.S. expansion, and why your radio ad probably does not belong in someone’s AirPods.
Links in comments
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Eric Franchi retweeted
Jun 3
Went on @OpenMarketPod with @ericfranchi and let loose while @joe_zappa was out with some tales from the early dot-com era, a bit of freestyle rap, and a new phone-a-friend-er-son segment!
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May 29
Gemini/AI Overviews in Google Workspace have become amazingly useful over the past week or two.
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Apr 23
There are a bunch of AI chatbot-focused ad networks chasing the same AI chatbot app inventory.
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Apr 16
I downgraded my ChatGPT to free a few weeks ago as an experiment, and look what I just got
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Apr 16
Why we continue to see startup formation and m&a in media and ad measurement.
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Eric Franchi retweeted
Apr 10
@johnhoctor from Newton Research walks us through a step-by-step guide to using AI agents in media analytics.
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Apr 8
Turned the tables on @joe_zappa for once this week on the pod and put him in the interviewee seat.
Really good conversation about his journey w/ Sharp Pen, the state of adtech marketing, and more.
Link below.
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Apr 7
MiQ is getting active. Two acquisitions in as many weeks: Rocket Lab (mobile app growth) following Adsmovil (LatAm programmatic).
Makes total sense: mobile app is incremental and a huge market; lots of IDs and signals to feed their Sigma OS, and they are now the largest independent player in LatAm (huge mobile market).
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Mar 25
New Open Market pod with @viant_tech's @TimVHook and @cvanderhook.
Been wanting to get them back on for some time and they did not disappoint.
SaaSpocalypse, autonmous DSPs and being a CEO in 2026.
Link 👇
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Mar 11
This pod was wild.
Mar 11
Graphed CEO @codyschneider joined @ericfranchi and me on the Open Market pod to explain his AI-first approach to GTM.
We cover:
What marketing tasks AI can automate today
How non-technical founders build simple agents
Results and tradeoffs
On Spotify, Apple, etc.
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Mar 4
Fun one today
Mar 4
On this week’s Open Market, @ericfranchi and I break down how AI shows up in our daily work:
• Creative
• CEO strategy hiring
• Investing
• Biz dev
Plus, Block laying off 4,000 (40% of) employees in the name of AI.
Episode is live on Spotify, Apple, etc.
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