Exploring how a new generation of challenger brands grow and succeed. Published by @eatbigfish.
Joined January 2010
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Pinned Tweet
3 Feb 2023
👀 'Challengers to Watch 2023' is out now!
@eatbigfish identify twenty rising challengers from around the world and explore the trends, opportunities and threats to the status quo they represent.
Download the report for free here:
eatbigfish.com/thinking/chal…
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4 Apr 2023
‘We need to move to a new paradigm of consumption, based on sharing, not shopping’: Iona Carter, Chief Brand Officer, Olio thechallengerproject.com/blo…
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The Challenger Project retweeted
3 Feb 2023
👀 'Challengers to Watch 2023' is out now!
@eatbigfish identify twenty rising challengers from around the world and explore the trends, opportunities and threats to the status quo they represent.
Download the report for free here:
eatbigfish.com/thinking/chal…
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The Challenger Project retweeted
21 Oct 2022
From Absolut to Polestar. We interview @mcsaatchisthlm's Niclas Norström about 70 years of global Swedish challenger brands.
thechallengerproject.com/blo…
ALT Absolut Vodka’s debut campaign ‘Perfection’ included collaborations with Andy Warhol and Keith Haring (above).
ALT Acne Paper explored photography, art, and literature and was an early form of content marketing for Acne Studios.
ALT Polestar 6
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30 Sep 2022
Check out our latest interview with @folxhealth CEO Liana Douillet Guzmán to learn how Folx is challenging incumbent healthcare and the advocacy it does outside of healthcare for the LGBTQ community.
thechallengerproject.com/blo…
#ChallengerMindset
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The Challenger Project retweeted
16 Aug 2022
‘It’s very cheap — it doesn’t cost you anything to use a word versus another one, but the effect on consumers’ hearts is massive.’
Vianney Vaute, co-founder of @backmarket, talks to @eatbigfish about how they're challenging the Goliaths of consumer tech.
thechallengerproject.com/blo…
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The Challenger Project retweeted
26 Jul 2022
Vianney Vaute, co-founder of Back Market, shares insight into how the French startup is challenging consumer culture and our obsession with 'new'.
Read our Q&A interview here:
thechallengerproject.com/blo…
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The Challenger Project retweeted
20 Jun 2022
Steve Nilsen, VP of Cult Indoctrination at Liquid Death, explains how the challenger brand is bringing fun and little 'naughtiness' to a water category where competitors tend to 'stay in their lane'.
thechallengerproject.com/blo…
#ChallengerBrand #ChallengerMindset
ALT Still from 'Big Game Commercial' advertisement showing a minor holding a can of Liquid Death Mountain Water at a party.
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The Challenger Project retweeted
12 May 2022
Changing the perception of sustainability: An interview with the co-founders of @PaynterJacket
thechallengerproject.com/blo…
#ChallengerMindset
ALT Paynter co-founders Becky and Huw.
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The Challenger Project retweeted
26 May 2022
"The brands that are really listening to women today are trying to fix the category rather than fix the audience."
Jane Cunningham and Philippa Roberts, cofounders of @PrettyLitHead, talk to @eatbigfish about their latest book #Brandsplaining
thechallengerproject.com/blo…
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The Challenger Project retweeted
19 Apr 2022
Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests. bit.ly/3jSqrXH
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The Challenger Project retweeted
12 Apr 2022
Changing attitudes to death with DeadHappy's Head of Growth, Lucy Holton and Head of Brand, Ed Edwards.
Read and watch our interview on The Challenger Project:
thechallengerproject.com/blo…
#ChallengerMindset
ALT DeadHappy's animated campaign characters Mick and Tel.
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The Challenger Project retweeted
14 Apr 2022
We're looking for a strategist with 3 years of client-facing experience to join us.
You'll be excited by the opportunity for businesses of all shapes, sizes and categories to be more challenger.
More info and how to apply here
lnkd.in/dRpTEVYQ
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