Pretty Little Head is the UK's leading research consultancy specialising in helping business find new and engaging ways of connecting with women.
Joined October 2016
- Tweets 199
- Following 1,032
- Followers 300
- Likes 87
6 Photos and videos
PLHresearch (@plhresarch on insta) retweeted
26 Aug 2021
Reading #Brandsplaining by Jane Cunningham and Philippa Roberts at @PrettyLitHead - not just relevant for marketing/ad managers etc, really accessible and insightful.
How brands 'create problems' in order to *sell* the answer - predominantly effecting women and girls.
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PLHresearch (@plhresarch on insta) retweeted
26 Aug 2021
A challenge to the marketing industry to look at how to get it right/wrong when it comes to representing women in #marketing -another fab perspective from @PrettyLitHead in @nytimes nyti.ms/2WiTRX7 @TheMarketingSoc #MadebyMembers #inspiration #marketing
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PLHresearch (@plhresarch on insta) retweeted
20 Jul 2021
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PLHresearch (@plhresarch on insta) retweeted
3 Jul 2021
Honored 🙏🏽that "The Creativity Leap" made Founder of @ThirdLove @heidizaks list of books that have positively impacted her business along w/ authors @Erica_Keswin @aaker @nbagdonas @PrettyLitHead & @karagoldin 🎉🙌🏽😊 inc.com/heidi-zak/5-books-th… via @Inc
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PLHresearch (@plhresarch on insta) retweeted
25 Jun 2021
Delighted to see a link to a piece I wrote for @CreativeBloq about a sexist NatWest campaign in @guardiannews today. Thanks @PrettyLitHead! Your book looks super-interesting. theguardian.com/lifeandstyle…
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PLHresearch (@plhresarch on insta) retweeted
16 Jun 2021
Excited for our esteemed guests in June & July at the #behavioralscience club @thebrainybiz @Leidyklotz @PrettyLitHead @FVericourt @kncukier @Viktor_MS @BioengineerGM @semiotico @1001StoriesIN
✅ lnkd.in/e8b2A9a
Register here 👆 for the Sessions.
linkedin.com/posts/prakash-s…
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PLHresearch (@plhresarch on insta) retweeted
17 Jun 2021
Contagious' @Bethan_Ashman interviewed @PrettyLitHead's Jane Cunningham and Philippa Roberts about their new book, Brandsplaining: Why Marketing Is Still Sexist and How to Fix It.
cont.gs/3q0x3FX
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PLHresearch (@plhresarch on insta) retweeted
25 Jun 2021
Between ages 7 -10 over 1/3 of girls believe their appearance is the thing that mattered most about them. We are all understanding the responsibility and power of brands when it comes to #brandsplaining. Great article linked to the book from @PrettyLitHead bit.ly/3xRoQ9M
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PLHresearch (@plhresarch on insta) retweeted
17 Jun 2021
‘Since the beginning of time, brands have felt that they’re in charge of the relationship that they have with the female customer’. Read our in-depth interview with the founders of @PrettyLitHead: cont.gs/3zIDQIO
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PLHresearch (@plhresarch on insta) retweeted
8 Jun 2021
Join Brandsplaining for their session at #FoM21's Fast Forward 'Marketing is sexist, here’s how to fix it - with live Q&A'.
Watch live 👉 ow.ly/8zhM50F5zql
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PLHresearch (@plhresarch on insta) retweeted
7 Jun 2021
Jane Cunningham and Philippa Roberts of @PrettyLitHead discuss the sneakily sexist tropes brands must avoid and how to engage an era of women immune to brands’ tactics. Hear from the two co-authors of new book, Brandsplaining, now on our blog : future-lab.co/2TNWzCf
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PLHresearch (@plhresarch on insta) retweeted
14 May 2021
#Brandsplaining by @PrettyLitHead just landed on my doorstep. Excited to begin living in a world where Venus Ads are nothing but a figment from the past... #AmReading
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PLHresearch (@plhresarch on insta) retweeted
18 Feb 2021
BRANDSPLAINING HAS FINALLY ARRIVED! Very exciting stuff.
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PLHresearch (@plhresarch on insta) retweeted
25 Mar 2021
If you work in advertising, especially as a (male) strategist or (male) creative please read Brandsplaining.
The industry’s been talking to women all wrong for years. Let’s NEVER have a repeat of that Boots girls-dancing-in-the-sea ad again?
Here’s the best advice in the book:
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Add "Brandsplaining" to basket.
It's time to take apart the patriarchy propaganda machine that is today's advertising - and build up new messaging that empowers women and girls.
Looking forward to it @PrettyLitHead
31 Mar 2021
HOW NOT TO... TALK TO WOMEN.
For my latest @shotscreative video I interviewed Philippa Roberts & Jane Cunningham, authors of Brandsplaining, about why marketing is sexist and how we can fix it.
I also asked what makes them angry.
Full interview here: shots.net/news/view/how-not-…
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PLHresearch (@plhresarch on insta) retweeted
2 Apr 2021
The Best a Brand Can Be? The Gillette Ad and Brandsplaining. bit.ly/2AYCNaZ
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PLHresearch (@plhresarch on insta) retweeted
5 Apr 2021
Adding to our reading list--"Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It" by Jane Cunningham & Philippa Roberts, looks at how many brands are still using the 'good girl' persona in their advertising, albiet more subtly. fif.tn/3cOcEij
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PLHresearch (@plhresarch on insta) retweeted
7 Apr 2021
The latest addition to the M.A.D bookshelf 📚 Can’t wait to get stuck into this one! #brandsplaining
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PLHresearch (@plhresarch on insta) retweeted
22 Apr 2021
Brandsplaining: New books shows ‘sneaky sexism’ in language used in advertising to trick women peruzi.xyz/brandsplaining-ne…
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PLHresearch (@plhresarch on insta) retweeted
26 Apr 2021
Highly recommended for anyone who STILL thinks gender inequality isn’t an issue (!!) & especially those who maybe would like to positively influence women (rather than really irritate them) with your marketing/advertising
#brandsplaining @PenguinUKBooks
#whymenwinatwork
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