Joined February 2018
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7 Aug 2019
GROW YOUR BUSINESS AND INCREASE CONVERSION
Imagine this scenario:
- You've hired the A-team
- Deployed the most awesome marketing strategies
- Make so much buzz on social media
- Created video campaigns
- Spent thousands on marketing
And... BOOM! No sales...
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Jun 11
Have you ever clicked the wrong button before?
Not because you weren't paying attention. You read the screen, made a reasonable decision and clicked.
That was not a user error. That was a design error. 🧵
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Jun 11
If this is the kind of thinking you want to see more of, follow the Charisol page. We post here every week.
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Jun 11
Have you had an experience of "user error" that you didn't make? We'd love to hear from you.
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Jun 11
Every user who gave up mid-flow left a note about something that needed fixing or called something broken was describing a gap between what the design intended and what the experience delivered.
That accountability is the only posture that actually improves a product over time
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Jun 11
At Charisol there is no such thing as a user error in our process; when something goes wrong on the user's side we start on our side.
If your user did it wrong; your design asked them to.
#ProductDesign #UXDesign #Charisol #BrandCulture #UsabilityFirst #FounderMindset
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Jun 8
Feature request vs. user need.
Most product teams treat them as the same thing, but they are not and getting it wrong can really cost you. 🧵
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Jun 8
Feature request: "Add a notifications tab."
User need: "I keep missing things that matter to me."
Same request, but completely different solution once you understand what is actually being said.
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Jun 8
Your job as a founder and dev team is to hear the pain; not just build the feature.
A search bar is a feature, not being able to find something is a problem. Build for the problem.
#ProductDesign #UserResearch #FounderMindset #ProductStrategy
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Jun 5
We have carried one design philosophy since the beginning at Charisol.
Usability first, beauty follows.
And it is more controversial than it sounds. 🧵
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Jun 5
When those questions are answered honestly, the beauty that follows has somewhere to land.
Usability first does not mean beauty is secondary in importance; it means beauty is most powerful when it comes second in order.
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Jun 5
This is the standard our teams hold themselves to across every client project; every interview, every usability review, every sprint.
Usability first, beauty follows. The actual order of operations.
#ProductDesign #UXDesign #Charisol #DesignPhilosophy #UsabilityFirst
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