Chartbeat data shared with Digiday shows referrals from ChatGPT are growing. Across more than 3,700 news and non-news publishers, page views from ChatGPT increased from 363,000 in August 2024 to 3 million in January 2025. In April, that number jumped to 5.3 million page views.
The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know.
digiday.com/media/from-hype-…