International News Media Association (INMA) is the leading provider of global best practices to grow revenue audience of news media companies across platforms
Joined December 2008
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During this week’s Webinar, Emily Schario, head of content and editorial co‑founder of The B‑Side, sat down with Kerstin Hasse, lead of the INMA Young Audiences Initiative, to discuss how the newsletter has become a community of its own. ow.ly/41ZC50Zajrf
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With The Green Playground project, Nieuwsblad aimed to strengthen brand awareness among its core target group: people aged 30 to 50. ow.ly/ZA1450ZajqC
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"AI is not only changing how journalism is produced. It is redefining how news is discovered, trusted, shared, and experienced on social media." ow.ly/tWvx50Zajqe
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An initiative launched by @MurrowCollege and @Report4America will allow reporters to be present in rural community and civic spaces where they have largely been absent. ow.ly/iwN750Z9XPT
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"Academic research suggests you need to satisfy unmet needs and fit unclaimed moments of target audiences’ day," INMA's @g_piechota writes. "New formats, products, and distribution channels do not acquire audiences abstractly." ow.ly/C6AY50Z9XP0
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In her latest blog, INMA's Product & Tech Initiative Lead @jodiehop discusses @TheEconomist’s new ChatGPT app, which enables users to ask questions in natural language, and receive AI-generated responses supported by polling data and visualisations. ow.ly/T2AF50Z9XMe
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Willingness to pay is not the same as willingness to commit. That's where flexible access can help close the gap between subscribing and leaving. ow.ly/NZBu50Z9ceg
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The goal for publishers’ audience strategy should not be an exclusive relationship, the goal should be a durable position inside users' information routines, INMA's @g_piechota writes. ow.ly/huZp50Z9ccO
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AI training is a good start for media organisations, but for teams to truly utilise its functionality, internal staff members must be encouraged to champion its potential. ow.ly/3qwa50Z9cbP
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"Putting younger people — actual Millennials and Gen Z — into positions of real influence isn’t a diversity initiative but rather a strategic necessity," INMA Young Audiences Initiative Lead Kerstin Hasse writes. ow.ly/fbyy50Z9caO
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During this week's Webinar, Emily Schario, hear how daily newsletter The B-Side has helped Boston Globe build younger, hyperlocal audiences. Join us on Wednesday, June 10, at 10 a.m. New York time. ow.ly/98lN50Z8BN2
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Should publishers prioritise scale or depth? "New INMA research suggests this trade-off is an illusion: Reach is the key to loyalty and revenue," INMA's @g_piechota writes. ow.ly/REom50Z8BMS
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INMA has announced the 16 professionals selected for the fourth cohort of its North American Emerging Leaders Programme, recognising rising talent poised to help shape the future of the news media industry. ow.ly/mMrx50Z8BMF
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Sydney Morning Herald's new Parramatta Bureau embedded itself in the community, developing relationships that not only led to story tips, but ensured those stories were told from these local cultural perspectives. ow.ly/Sz2O50Z8BMn
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By combining data, geography, and storytelling, @OxCIEJ has created a model for how newsrooms can innovate both editorially and strategically. ow.ly/JHJC50Z7Shh
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"Reinvention is no longer defined by large-scale change initiatives. It is defined by the ability to adapt consistently while maintaining clarity of purpose and strength of execution." ow.ly/CeKJ50Z7rNn
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At the INMA World Congress of News Media in Berlin, media leaders discussed how advertising having a seat at the table and industry-wide collection action affect media advertising. @gabedorosz ow.ly/OIF650Z7rMU
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To make journalists more comfortable with using AI tools, Tamedia created a mandatory, step-by-step training programme with dedicated time and space for development. @sverma__ ow.ly/fTP950Z7rMB
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.@chartbeat data shows the story around AI’s effect on publisher traffic is more complicated and more instructive than the panic would suggest. ow.ly/AEaX50Z6XPF
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Trust is important and should be top of mind for brands, but adopting widespread blocklists may be turning away potential consumers. @newsworks_uk ow.ly/JJ2650Z6XPl
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