Reform is damaging British politics by elevating outrage, grievance and controversy above seriousness, standards and responsibility.
A protest vote is one thing. Handing a microphone and potential parliamentary power to people with inflammatory histories or deeply divisive rhetoric is another entirely.
The Mother of Parliaments should represent the best of public life not become a dumping ground for whoever can shout the loudest on social media or generate the most anger online.
Most British people, whatever their politics, still believe in basic decency, tolerance, professionalism and respecting others even when we disagree.
The danger comes when politics rewards those who deliberately undermine those values for applause, clicks and culture war theatrics.