A female Pewdiepie that can pull off singing, cosplay and an international following can overtake him by being a bedroom YouTuber…
In my mind a Korean American female content creator with Pewdiepie Chaotic Energy that can map to Gaming, Reacting, Comedy/Parody, but also is a genuinely talented musician who can sing and dance and has an apologetic love of Nerdom…
Can surpass MrBeast…
Because he can’t scale enough in a female demo whereas the creator I am imagining would appeal to male and female demographics, multiple are groups, have universal scale…
And be able to win harder on the international market across cultures and languages.
While being more consistent at a fraction of the budget and the only spectacle would be concerts and event tours and pop ups.
Music is still the strongest category on YouTube with the highest replay value and evergreen growth engine.
She’d also have more runway for a 15-20 year career on the platform.
And could scale with Short form even better than he does.
If a strategist was behind her, it would be WHEN not IF… she surpasses him…
That’s my theory.
Mr Beast is getting close to 500 million subscribers.
And I still think someone will overtake him this decade.
His model is built on more spend for more attention, and audiences now expect a bigger spectacle every video.
The standard is set and it's impossible to live up to.
His successor will be weirder, cheaper and more human.