In the last 12 months:
→ Apollo bought 55% of Atlético Madrid at a €2.2B valuation
→ Thrive Eternal (Joshua Kushner) just took a stake in the SF Giants
→ Bret Taylor, OpenAI chairman, bought into the 49ers
→ Sixth Street, Arctos, Ares, Fortress - all loading up on sports franchises
The smartest capital on the planet is sprinting into sports. Why?
Because sports is the only major industry AI cannot replicate.
Music gets generated. Movies get synthesized. Books get written by machines. Live sport? Nobody is paying to watch AI play a Champions League final.
@alexisohanian (Reddit co-founder, building a sports portfolio) said it last week: "Sport is the last one standing... incredibly durable in the age of AI."
Joshua Kushner used the exact same logic launching Thrive Eternal - a vehicle explicitly built to back "assets with qualities that cannot be replicated by technology."
Franchise values keep climbing. The equity opportunity keeps expanding.
That's why
@Chiliz is 100% Sports. Only Sports. We won this vertical - now we're building the financial infrastructure layer for it.