An extremely reliable test of whether you're an honest, sane, & decent human being is whether you agree with this. If you don't, you're not.

In light of the US government banning Fable for non US people (and Anthropic pulling it off cc) It’s more and more important that we develop systems that can’t be shut down, nor taken away. I’m grateful I got a glimpse of the future, I hope I get to spend more time with it

"Un agressor sexual pot ser una bona persona, i això és duríssim. Des de la mirada feminista, a vegades costa d'acceptar." Leticia Dolera, actriu, guionista i directora de "Pubertat", defensa que el que cal fer és "acabar amb el patriarcat" 3catinfo.social/c13973 #MésNit3Cat

I am the Senior Vice President of Cultural Strategy at Nike. My department does not make shoes. My department makes people say the word "Nike" 4.2 billion times in 72 hours without paying for a single impression. I have a model. We call it the Kaepernick Yield Curve internally. Slide 4. The number. $6 billion in brand value. From one man kneeling. Cost of distribution: zero. The entire internet did it for us. Both sides. At the same time. Sharing the same thirty-second spot. Saying our name while they burned our shoes on camera. We watched them set fire to a product they had already purchased. That was the moment I got promoted. The formula requires what we call a Cultural Tension Index. Every country has fault lines. Not geological. Demographic. Linguistic. Chromatic. We map them quarterly. The Netherlands scored a 94 in February. France was a 91. Japan is at 87 but rising. I have read Geert Wilders' platform. Not for politics. For market research. Every grievance he names is an engagement segment we can activate with a single kit reveal. I have read Le Pen's manifesto. I have read AfD campaign literature. I have a folder on my desktop called "Sentiment Reservoirs" and it contains every populist platform in Western Europe indexed by activatable emotion. Housing crisis. Wage stagnation. Cultural invisibility. The feeling that the country your grandfather built now speaks a language you don't recognize. These are not problems to me. These are market conditions. I'll tell you how the Dutch kit was built. We partnered with Patta. This is the part I'm proudest of. Patta is real. Edson and Gee, twenty years in Amsterdam, genuine street culture, Surinamese and hip-hop roots baked into the concrete of Zuidoost. The community is authentic. The collaboration is authentic. We are not authentic. We are selecting authentic things and placing them at the exact intersection where they will generate the maximum argument. Patta doesn't know they're the match. They think they're the product. Remove: orange. Remove: windmills. Remove: tulips. Remove: every signifier that one demographic considers "theirs." Insert: steel drums. Insert: African prints. Insert: bodies that do not look like the 1988 squad. Not because those bodies don't belong. They do belong. That's what makes it work. The ad is CORRECT. We made a correct ad that generates more outrage than an incorrect one ever could. Because you can't say it's wrong. You can only say it makes you uncomfortable. And discomfort is worth three times what outrage is worth in our model. Outrage peaks at 48 hours. Discomfort cycles for weeks. We don't sell shoes. We sell the argument about the shoes. I have a dashboard. It's called ROAR. Return On Algorithmic Rage. It refreshes every six minutes. I can watch the Netherlands kit travel from right-wing accounts ("demographic replacement") to progressive quote-tweets ("if this bothers you, you're telling on yourself") to mainstream think pieces ("What Nike's Dutch Kit Reveals About European Identity") to late-night monologues. Each handoff multiplies the impression count by 2.3x. We have never found the ceiling. The far-right accounts respond in four hours. We know this because we tested it with the France kit in 2024. The progressive defense takes six hours. The think pieces take thirty-six. The "I'm not racist BUT" accounts — the ones who feel something and don't know what to call it — take seventy-two hours. Those are the most valuable. They share the ad to say "I'm conflicted." Conflicted shares have a 4.1x engagement multiplier over angry shares. Both sides share the ad. Here is what I find interesting. The far-right says elites are replacing them. The left says this is representation. In my budget, both words appear on the same line item. "Replacement" and "representation" are the same P&L entry viewed from different positions in the income bracket. Neither side is wrong about what's happening. Both sides are wrong about who benefits. The answer is in our quarterly filing. Page 114. The workers in Tangerang stitch this kit for $204 a month. Eleven-hour shifts. Factory dormitory built within walking distance so Nike's supplier doesn't have to offer transportation stipends. It costs $3.70 in labor to produce a jersey that retails at €150. The Dutch factory worker in Eindhoven whose job went overseas fifteen years ago and the Surinamese kid in Zuidoost whose grandmother came on the last boat from Paramaribo — neither can afford this jersey. Both will argue about it online. For free. One is a "response cadence" in our model. The other is a "content asset." Neither is a customer. Both are inventory. I mention the wages not because it troubles me. I mention it because it is the one detail that generates zero impressions. No one screenshots a wage slip. No one boycotts a supply chain. They boycott a COLOR SCHEME. They share a thirty-second ad to prove which tribe they belong to while a woman in Indonesia sews the swoosh onto polyester for eleven hours and does not have an opinion about Dutch identity because she is thinking about whether her daughter can attend school this term. The word "diversity" appears in our marketing budget. Not under "values." Under "earned media catalyst." Line item 7. Right between "athlete controversy window" and "geopolitical sentiment farming." We discovered something the sociologists missed. You don't need to give people representation. You just need to show them their own face. Showing is cheaper than paying. A face in an ad costs one production shoot. A living wage costs quarterly, forever, compounding. We replaced redistribution with recognition. The algorithm cannot tell the difference. The quarterly filing can. Both sides share the ad. My team is seven people. The Cultural Tension Mapping unit. We sit on the fourteenth floor in a room called "The Fault Line." There is a world map on the wall with color-coded pins. Each pin represents a national team kit that has not yet been released. Each pin has a number. The number is the projected earned media value of the controversy that kit will generate. The Netherlands pin said $340 million. We came in at $410 million. I got a spot bonus. I need the wound to stay open. If the Netherlands solved its housing crisis tomorrow, our CTI drops forty points. If wages rose. If integration succeeded so completely that nobody felt displaced. That kit becomes just a kit. A pretty collaboration between a sportswear brand and a streetwear brand. No one argues. No one shares. No one says our name for free. We don't need the problem solved. We need the problem shareable. I have a meeting in eleven minutes. We're looking at the 2027 cycle. Japan is interesting. A Harajuku collab with no cherry blossoms. Brazil without yellow. England without St. George. Every country with an identity has an identity fault line and every fault line is a product launch. The kit itself? The kit is beautiful. That's the thing nobody wants to admit. It's a gorgeous piece of work. Patta did extraordinary design. The community it represents is real. The culture is real. The celebration is real. We just noticed it would also generate $410 million in free advertising if we positioned it correctly. Both sides share the ad. The graph goes up and to the right. It has never gone any other direction. I have a 2027 pin for every country with a flag.

🚨 RESPECT ORDERS - You don’t need to break the law to be criminalised in Britain. You just need to annoy the wrong person. The government is pushing through something called a Respect Order, part of the new Crime and Policing Bill now moving through Parliament. Respect Orders are civil, not criminal, so they don’t require a jury or criminal standard of proof. Just someone saying you’re causing a nuisance, even online! 
If someone complains, that you're too loud, too disruptive, too opinionated, you can be banned from: ▪️Posting on social media ▪️Attending a protest ▪️Speaking in a public place ▪️Even entering certain areas All without ever being charged with a crime. And if you break the order?
well … that’s a crime. You could be fined, arrested, or jailed for up to two years. It’s pre-crime policing and It’s about control, not safety. It’s a ban on dissent.

In more than two-thirds of the world’s 195 countries, the average number of children born to each woman has fallen below the 'replacement rate' of 2.1 that keeps populations stable without immigration. ft.trib.al/Rn4qC6l

This is why I believe in Bitcoin. If you only watch 9 minutes of my content, ever, please let it be this.

NOW - King Charles: "My ministers will also proceed with the introduction of Digital ID."