@CreateFuturePR profile picture
Future of PR @CreateFuturePR

Helping PR professionals to envision and create an exceptional future for the industry - please join in!

Joined April 2013
  • Tweets 742
  • Following 2,384
  • Followers 2,574
220 Photos and videos
How is the PR industry adapting to the march of artificial intelligence? cityam.com/284484/pr-industr…
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Tech has a lot to learn from PR about attracting female talent says @MylanVu of @Hotwire mumbrella.com.au/tech-has-a-…
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The Four Horsemen of the PR-pocalypse - @ThePaulSutton paulsutton.co/2018/03/05/pr-…

The Four Horsemen of the PR-pocalypse - Paul Sutton

A perfect storm is brewing around the public relations industry. It’s one that, if not managed very carefully by communications practitioners, could have a huge impact on the industry & quite...

paulsutton.co
The 1:9:90 Model: A New Approach To B2B Influencer Marketing - @Britopian forbes.com/sites/forbescommu…
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How neural networks think - insights on inner workings of neural nets trained to process language news.mit.edu/2017/how-neural…

How neural networks think

A general-purpose analytic technique devised by MIT researchers can reveal the inner workings of neural networks trained to perform natural-language-processing tasks.

news.mit.edu
Solid fundamentals of influencer marketing blog.bufferapp.com/influence…
Which types of Artificial Intelligence should we be worried about? Lovely graphic from @BBC_Future rossdawson.com/blog/which-ty…
A peek into the scandalous future world of hyper-influence marketing futuristspeaker.com/job-oppo…
Good: Examining Internal Social Media from an Integrated Marketing Communication Perspective - @InstituteForPR instituteforpr.org/examining…
Indeed: It’s reputation that matters when spin doctors go back to the newsroom theconversation.com/its-repu…

It’s reputation that matters when spin doctors go back to the newsroom

Australian news editors and politicians give their views on the ethical issues arising when reporters return to journalism after time as a political spin doctor.

theconversation.com
Inside the black market where people pay thousands of dollars for Instagram verification mashable.com/2017/09/01/inst…
Good: The Future of Higher Ed PR - Proving the power of strategic public relations insidehighered.com/blogs/cal… HT @jgombita CC @nscibetta

The Future of Higher Ed PR

insidehighered.com
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Snapchat gives influencers the cold shoulder, driving them onto other platforms digiday.com/marketing/dicey-…

‘A dicey situation’: Snapchat gives influencers the cold shoulder

Social stars want more from Snapchat than the platform seems willing to offer.

digiday.com
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Pfizer "micro-documentary" shows the people and work that goes into creating vaccines prweek.com/article/1437713/p…
Ogilvy PR has launched its Advanced Data Analytical Model, claims brings "laser precision" identifying influencers prweek.com/article/1435215/o…

Ogilvy PR pledges to bring media planning rigour to influencer work with ADAM

Ogilvy PR has launched its Advanced Data Analytical Model (ADAM), which it says will bring "laser precision" to the task of identifying influencers for campaigns run by agencies across the wider...

prweek.co.uk
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Expanding Customer Engagement: Case Studies of VR as Storyteller and Skill Builder creatingthefutureofpr.com/ex… interesting examples of VR for PR
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The Business of Influence: 5 Principles of Successful Influencer Marketing creatingthefutureofpr.com/th…
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Meet Wolfgang, The Agency Aiming To Bridge The Divide Between Creative And Consulting fastcompany.com/3069165/meet…
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Why PRs are jumping on the VR bandwagon mumbrella.com.au/prs-jumping…

Why PRs are jumping on the VR bandwagon

Virtual Reality. VR. You’ve heard the phrase. Read about brands doing VR activations in shopping centres, at events and as part of competitions – and probably seen instances where the term is being...

mumbrella.com.au
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The Business of Influence: 5 Principles of Successful Influencer Marketing creatingthefutureofpr.com/th…
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