Theory:
- Prime Video adds ads to their platform, unless users pay an extra $2.99/month to go ad-free.
- Users refuse to pay and let the ads roll at the beginning of their episodes.
- Ads have the negative effect, though.
- People hate them and therefore the brands advertising them, as technically, they've ruined their whole ad free experience.
- The media buy repeating the same ads over and over and over doesn't help either.
- Amazon gets their $.
- Brands waste theirs.
The end.