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Crest Communications @CrestComms

We deliver commercially astute PR strategies for game-changing start-ups, innovators and VCs.

Joined June 2016
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Crest Communications@CrestComms
22 Jan 2025
We're no longer posting on Twitter, but you can find us on LinkedIn by following the link below 👇 linkedin.com/company/crest-c…

Crest Communications | LinkedIn

Crest Communications | 1,083 followers on LinkedIn. PR & marketing for startups, innovators and VCs | Crest is a PR and communications agency. We deliver commercially astute PR strategies for...

linkedin.com
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✨ Two weeks in and 2025 is already delivering ✨ First up: @thetimes featured our client Flok Health's work with NHS Lothian, bringing the UK’s first AI physiotherapy clinic to patients in Scotland and offering same-day care with zero waitlist 🚀thetimes.com/uk/scotland/art…

AI physio trialled in Scotland to help cut NHS waiting times in UK first

Kirsty, a healthcare assistant powered by artificial intelligence, is treating patients with back pain in a trial by NHS Lothian

thetimes.com
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CTO at @AiimiLtd, Paul Maker, shared his thoughts in @raconteur on the rise of “AI slop” and what brands can learn from AI missteps made by the likes of Labour, Spotify, and Coca-Cola in 2025 🤖raconteur.net/technology/ai-…

AI slop: what Labour, Spotify and Coca-Cola can teach us in 2025

Recent high-profile marketing failures show that consumers are rejecting AI slop. That's because brands have got GenAI all wrong

raconteur.net
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Breathe HR's Head of People, Charlie O'Brien, shared advice with @TheSun on how to decide whether to work at a big company or an SME in 2025 💼 Check out her top six things to consider when making this career decision 👇 thesun.co.uk/money/32715352/…

Get a job behind the bar and help your community assets survive this Dry January

DRY January may seem an odd time to consider a career in the pub trade – but a new trend is seeing a rise in women taking the reins. The number of boozers in England and Wales has fallen below 39,0…

thesun.co.uk
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It's that time of year again... The predictions are in for 2025's biggest tech trends, with the latest forecast from @Maddyness_UK led by Crest clients @AiimiLtd @beapplied, @Neara_Global and @NewtonProgramVC 🦾🔮maddyness.com/uk/2024/12/19/…
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"Humanising AI in our language leads us to overestimate its capabilities, which can create dangerous dependencies." 🤖 @AiimiLtd CTO Paul Maker writes about the risks of anthropomorphising AI for @raconteur raconteur.net/technology/ant…

AI isn't human and talking like it is is putting businesses at risk

Paul Maker, chief technology officer at software company Aimii, warns of the dangers of anthropomorphising artificial intelligence systems

raconteur.net
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In a bonus episode of #NoWorriesIfNotPodcast we chat to @Oriannarosa, Success Associate Editor at @FortuneMagazine. Tune in for tips on landing stories with Orianna's global team - and to discover the very worst thing a PR can do on a Friday night 👀 podcasts.apple.com/us/podcas…

No Worries If Not! - The PR Podcast

Marketing Podcast · Updated Weekly · We speak to some of the most exciting names in UK and European journalism to get the lowdown on how PRs can get their stories covered. Brought to you by Crest...

podcasts.apple.com
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Today we helped @upvest announce their €100m Series C 🚀 The Upvest API means banks and fintechs can empower a new generation of customers to become investors. Huge thanks to @Siftedeu, @TechCrunch, @tech_eu & others for covering this milestone! sifted.eu/articles/upvest-fu…

BlackRock and Bessemer-backed Upvest doubles valuation as it raises €100m

The Berlin-based fintech recently secured a licence from UK regulatory watchdogs to operate in the country.

sifted.eu
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Is it ever okay to tell your partner you don’t like their look? 🤔 @bloomstories_ Jaimee Bell shares her tips for handling conversations about appearance, inspired by Jacob Elordi’s divisive new beard, for @HuffPost huffingtonpost.co.uk/entry/i…

Is It Ever Okay To Tell Your Partner That You Don't Like How They Look?

Read this before you buy them a set of clippers for Christmas.

huffingtonpost.co.uk
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On this week’s podcast, @AkanshaDimri Founder and Editor-In-Chief from @TFNBreakingNews tells us about her fascinating journey into tech journalism, why she started TFN and her mission to showcase diversity in startups bit.ly/46pf3bD
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Goodlord @sogoodlord Rental Index in good company in this @FT analysis piece on the variation between private/company owned indices and the @ONS figures ft.com/content/03bd5ad2-6bd7…

How to (possibly) stop worrying about London rental prices

In a strictly inflation-targeting-regime context

ft.com
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Have you listened to our #PRpodcast yet? Each week we interview leading journalists about how they like to be pitched. Our first three series are live and free to listen to now, wherever you get your podcasts 🎧 podcasts.apple.com/us/podcas… #NoWorriesIfNotPodcast
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On the podcast this week, @SullivanOSadhbh from @ipaper explains why she'll never peg health features to “awareness weeks” and why ‘fantasy case study’ is her favourite game. Listen, like, subscribe! podcasts.apple.com/us/podcas…
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What a week for @MobiliseCare 🚀 CEO @Jimmytee was interviewed by @Siftedeu and @UKTNofficial; and @BBCNews covered Mobilise's launch of extra support for unpaid carers in Surrey 👏 bbc.co.uk/news/articles/cwy4…

Surrey: Unpaid carers offered extra support

Surrey County Council is launching an online hub providing resources for carers.

bbc.co.uk
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We were thrilled to work with @Gendo_AI to announce their latest raise this week, just weeks after they announced their pre-seed 🌱 Dubbed "Midjourney for architects", the tech is transforming a critical component of architectural design thenextweb.com/news/ai-start… @thenextweb
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In this week's podcast episode we chat to @linzasaur from @businessinsider about the gaps in her expert network, how she spots a trend and her eclectic ‘social culture’ beat. Tune in wherever you get your pods 🎧 bit.ly/46pf3bD
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There's nothing we love more than great data 📈 Ace to see @Flexa_Careers' Work Index covered in a slew of publications this week, including @CityAM and @theLDNstandard cityam.com/demand-for-flexib…

Demand for flexible jobs soars as workers seek remote roles

Searches for jobs with flexible working surged by 132 per cent between July and September this year, according to new figures.

cityam.com
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Episode 3 of our podcast is now live! @davidprosserind from @Forbes demystifies the Forbes Contributor Network, describes trends in business journalism and explains why it matters to PRs that he starts many of his stories with a ‘problem statement.’ bit.ly/46pf3bD
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Manjul Rathee, founder at @BfB_Labs, spoke to @oscar_hornstein at @UKTNofficial last week about her advice for first-time founders and how startups can promote diversity 🚀 uktech.news/news/founder-int…

BFB Labs founder: Diversity attracts diversity

Manjul Rathee is the co-founder of BFB Labs, a startup that has developed a digital platform to support the mental health of young people.

uktech.news
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