#CMShow14 is a #MultiChannel #marketing, #digital & #print event for #brands. #Online & #offline #ContentMarketing 21-22 Oct. LinkedIn linkd.in/Aev3PE
For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
Content marketing has been revolutionised by social media and attracts ever more investment. But should its effectiveness be measured in sales conversions or engagement?
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.