Creatives are cooked. Editors are cooked. Media buyers are cooked.
Joe Salvatore doesn’t buy it.
“AI is literally in the hands of the creative. It’s a creative tool.”
On E004 of AI Ops, Joe Salvatore (Creative Marketing Specialist, Ketone-IQ), Steven Colliau (Head of Finance,
@Cumuluscoffee), and
@MattParkin20 (Chief of Staff,
@fulfilio) join
@FoldesCraig (Founder, ChatWalrus) and
@BenFlohrOG (Co-Founder, Scale Media) to break down how AI-forward DTC brands can operate, create, and compete.
- Virtual fitting rooms
- Claude as CFO
- The best AI ERP
- Hiring new grads
- Shopify Claude Code
Plus, why AI fluency should be part of your interview process.
Full episode ↓
Retail’s Return Crisis 00:48
Reddit Hires New Grads 05:32
AI Fluency Is Critical 06:11
Are Layoffs Coming? 07:25
Shopify Claude 10:54
How to Stop AI Slop 24:24
Creating Commercials 30:58
AI for Finance 32:33
The Best ERP 47:07
Context Engineering 58:57