I’ve owned my own marketing agency for a long time. My clients pay me to get them results. But it’s a partnership. I love sharing wins. The tools may change. But the marketing process stays pretty much the same. Here’s what you need to do to succeed. Copy and paste these simple questions and write (yes, write or type the answers down; no cheating): 1. What are you providing or selling, and who is your perfect customer? (Hint: it’s not everyone.). And how will what you do change their lives in a positive way?This is your brand and your unique selling proposition. 2. What proof do you have that it will change their lives or solve their problem? (Don’t worry about the size of the change.). But something needs to happen for your customer or why bother? 3. What are your customers saying about what you’ve created for them? If you are a start-up, you will need to do market research, which means giving away what you have to get proof and testimonials. 4. Where does your perfect customer live? This is so we can figure out how to reach them. So where is their home? Work? What media do they consume? Etc) 5. How much can you spend on marketing? (More than zero is best.) 7–10% of your operating budget is the norm. 6. What does success look like? How many new customers? More products sold? Engagement. This is called a KPI (key performance indicator). I also like to refer to it as the return on marketing investment, or you can even look at the return on ad spend. 7. What can we offer to get the ball rolling? Free trials, products, or services? Discounts? 8. Are you ready to grow? Can you deliver on what you promise? 9. How are you tracking success? Scale what’s working. Turn off what’s not working. Share the wins. Tell your story. Build your brand. 10. Want to run it past me? Book a call with me here. Link in BIO

Your Meta ads aren't random — they're just missing a strategy. Here's the invisible sales funnel that changes everything. 👇

I just used Seedance 2.0 to automate my entire Ad creative What agencies charge $50K/year and 3 weeks to deliver now takes 90 seconds. One prompt. Most founders are stuck in the creative death spiral: → Waiting 5 days for editor drafts → Paying $2K per 12-second ad → Testing only 2-3 angles max → Watching CPMs climb because they shipped slow Drop 5-9 pages from any deck, one prompt, 12-second 1080p ad rendered in 90 seconds. Not mockups. Production-ready creative. 4 days building this. Results: → 6 production-ready ads from 4 client deliverables today → 0 editors in the loop → Every slide renders legibly on screen → Ad creative queued automatically for every deck shipped How it works: → Marketing Assets CMS ingests every deck → Seedance 2.0 takes 5-9 source pages camera, lighting, surface prompts → 12-second 1080p output, actual client content rendered legibly → Auto-queued for Facebook, LinkedIn, IG distribution Reply "ASSETS" repost, I'll DM the full prompt stack the 4 working configurations. #ad

Episode 263 of #UnspunPodcast! 🎙️ Dive into Season 7 with @JodyVance and @George_Affleck as they dissect the latest in BC politics, federal strategies, and even some U.S. election insights. Don't miss out! Watch or listen now. unspunpodcast.com #BCPoli #CDNPoli #vanpoli

My agency does the marketing for many kinds of businesses and industry associations. We also manage the ad campaigns for several trade schools and association training programs. The announcement today that the federal government is capping the number of international students in Canada will be very concerning to a lot of private and public post secondary institutions across Canada. They are very, very reliant on these international student tuitions. Ironically that’s in part because of underfunding of schools by government (but that’s another story). However without the funds and the international students, local students may be impacted unless the schools can fill the gap. My firm Curve Communications’ approach of finding and encouraging local students to enrol in our clients’ training and education programs has been very successful. It’s an advertising and marketing strategy focused on content and celebrating students by warming up the target market with rich storytelling and using the powerful digital platform algorithms to serve ads to the right person at the right time. If you are the head of enrolment for a school that might be impacted by this announcement, I’m happy to share how we do it. DM me or let me know in the comments. Or if you are reading this and you have any advice, feel free to comment below. ctvnews.ca/politics/canada-t… #postsecondaryeducation #tradeschool #education #canada #marketingdigital

Is This The End of AI as We Know it? US President Joe Biden presented an executive order aimed at curbing risks and seizing the promise of AI technology, a strategy crafted with the help of former President Barack Obama. But is it too little, too late? In the same week, @OpenAI launched its most powerful and mind-bending version of @ChatGPTapp, which is cheaper, faster, and can analyze recent data and news. It also will be a game-changer with a unique app development system. The advancement of AI is as big or bigger than when we went crazy for the internet in the 90s. All this begs the question: Can government legislation keep up with technology?

Realistic goals may lead to your best, most predictable growth One of my clients is a local, cloud-based accounting and bookkeeping firm. They came to me with the goal of increasing local leads. They had been relying on word-of-mouth marketing and a very small, under-optimized Google Search campaign. Using Google and Meta, I was able to bring in an average of five highly qualified leads per month at a cost of $200 each. That may not sound like a lot but... They have a really high close rate... For math’s sake, let’s say it’s only 10% (it's higher, btw) Their client lifetime value (LTV) is $50,000 (that’s their number). 5 leads per month (cost $1000/month) x 12 months = 60 leads per year and $12,000 10% of 60 is 6 new clients per year x LTV = $300,000 $300,000/$12,000 = 25 That means they get a 25X return on their ad spend. Predictable, scalable and manageable growth for a solid B2B business. So... Invest in marketing and be patient and consistent. For the win.

I work with 7 figure agencies every single day, helping them scale I created a course on how you can jumpstart your Digital Marketing Agency in the next 30 days RT and comment "send" to get the free course (must be following to get a DM)

Is the makings of a super site? @Google and @x @twitter together. As an ad and marketing agency owner, this is a partnership I need. digitalinformationworld.com/…

I’ll be presenting at the @Xero event in Vancouver today. Marketing for bookkeeping and accounting companies. If you are attending, I’ll see you there. If you’d like a free copy of my guide to recruiting great staff through paid ads, say “yes” in the comments.

This👇 🤯 Coding from just a screenshot! But what do I tell my son who planned a career in coding? And as a marketer myself, the pace of change in my industry is mind boggling. Keep up, everyone. It’s going to be bumpy and thrilling ride.

Diving into the #SEO world with FAQs! 🚀 Did you know they're more than just answers? They boost rankings, drive traffic, and position you as an industry leader.

📉 Marketing in a Down Economy: The 3 Must-Dos! History has shown that those who pull back on marketing during economic downturns often face tougher recoveries. If you're on a tight budget, here are three actionable steps to keep your brand visible and thriving: 1️⃣ Consistent Social Posting: Dive into a 100-day challenge. Post every day, same time, and watch the engagement grow. 2️⃣ Boost Your Posts: Even a small investment can amplify your reach. A few dollars a day can make your content stand out in crowded feeds. 3️⃣ Embrace AI: From chatbots like ChatGPT to AI-driven content creation, technology is your ally. Get your content out, be seen, and stay relevant. Remember, staying proactive and visible is key, especially in challenging times. Let's navigate this together! 💪🚀

Are you feeling overwhelmed by the whirlwind of digital marketing? Let's take a step back and embrace the power of traditional marketing. 📖 I am proud to be part of the production team behind “321 — Canada’s Down Syndrome Magazine.” The latest issue is out this week. Here's why producing a magazine like this can be a game-changer and it may be worth considering for your nonprofit or business. 1️⃣ Packed with heartwarming, insightful, and valuable stories that resonate. 2️⃣ Shareable in the most personal way. Hand it over, spread the word, and connect. 3️⃣ A revenue generator! Whether you're a non-profit or a large corporation, selling ad spaces can not only cover costs but also bring in profits. Consider this: A tangible magazine can be a fantastic alternative or a perfect complement to your digital strategies. Why not give it a shot? 🤔📚 #TraditionalMarketing #MagazineMarketing #NonProfit #DigitalAlternative

-**- marks the spot.

Daily Marketing Tip for growth-focused SMBs or Nonprofits Seeking a seamless online experience? 🌟 Use QR codes in your physical marketing materials to direct people to your website or specific online resources. Enhance accessibility and bridge the offline-to-online gap. 🔗💫

Daily Marketing Tip for growth-focused SMBs or Nonprofits Preparing for the voice search era? 🌟 Optimize your online content to be easily discoverable through voice search. Craft conversational, long-tail keywords and provide concise, informative answers. 🎙️✨

Daily Marketing Tip for growth-focused SMBs or Nonprofits SMS Marketing: 📱💬✨ Want to reach customers instantly? 🌟 Utilize SMS marketing to send promotional messages or reminders directly to their phones. Stay top of mind and boost engagement. 📲🔔 #SMSMarketing

Daily Marketing Tip for growth-focused SMBs or Nonprofits Looking to amplify your brand's reach? 🌟 Encourage customers to create their own content related to your brand. Share user-generated content (UGC) to showcase genuine experiences and build a community. 📷✨