Minimise Interaction Cost 💥
Ever feel frustrated with endless clicks and steps just to fill in a form or get a product in your cart?
In the world of UX/UI we call that interaction cost – which is the total physical and mental effort required to achieve a task e.g., looking, scrolling, searching, reading, clicking, waiting, typing and thinking 🎉
So: You essentially want to create a task and have it completed within as few clicks and time as possible, for the online viewer. For example, if someone is trying to purchase something, you don’t want them to have to click on 17 dropdowns and add 4 bits of information in order for them to add an item to their cart. This would be a high interaction cost and you want it to be as low as possible. A few quick and clever ways of achieving a lower interaction cost is through:
🚀 Keeping related actions close
🚀 Reducing distractions
🚀 Minimising choice
Take a closer look at the examples below. You will see that in ❌ there are many steps the online viewer must take to add their bowl to the cart. You will see the clever changes we made in ✅ to reduce the interaction cost.
You have to think ahead a bit for this one, put yourself in the shoes of the online viewer, consider accessibility points and ultimately create a streamline process but if you do this and you do this well, perusing your site should be an enjoyable and user-friendly experience for all.
Are there any more changes you’d make to this design? If you have any questions just leave them in the comments below, we’d love to hear your thoughts 💯
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