In every decision I make, both in life and in business, I'm choosing between acting out of love or fear. It's a simple idea, but it really helps guide my choices.
Instead of sticking to the old-school focus on just making profits for shareholders, I've been drawn to "Conscious Capitalism" by John Mackey.
It's about looking out for everyone involved - not just the people who own stock, but also our customers, our team, our suppliers, the environment, and our community.
This way of doing things not only feels more aligned with my values, but it also turns out to be good for business. Companies that take care of their wider community tend to do better in the long run.