The last movie I recall being fueled by tons of repeat viewings in theaters was "Titanic", and at the time that was chalked up to teen girls with crushes on Leo. I wonder if here it's wanting to experience first-timer's audible reactions since theaters are still crowded for it.
a key point everyone is missing when it comes to how much this movie has made is that people are watching it 5 times
this is the real discussion we need to be having. what is it about this movie that is bringing people in for that scale of repeat viewings.