Entrepreneur and NIL Educator; 23 yr HS Football Coach (HC & DC) Providence Day (6 Yrs) Providence HS (13 Yrs) and Cheektowaga Central (4 Yrs)

Joined July 2010
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Pinned Tweet
Today I have a heavy heart but only because it’s been filled with joy over the past 4 years watching @kehickson compete for @CharlotteWSoc A career defined by determination, athleticism & unselfish play. She has many great memories & friendships to take w/her CONGRATULATIONS ❤️⚽️
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David Hickson retweeted
Coaches are really good when their players are really good. Never forget that. I’ve been in a semi final game as a HC and I’ve also been 3-7. I can tell you with certainty the 3-7 year was a better coaching job. People who focus solely on W/L will always miss the mark.
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David Hickson retweeted
We scraped every Division I athletic department staff directory and analyzed 68,000 employee records across 368 schools. A few findings: • SEC football programs average 66 staff members • Georgia has 120 people dedicated to football alone • Ohio State, Georgia, and LSU each have 155 AD-level administrators • SEC schools average 26 fundraising staff members compared to 10 in the Big 12 The college athletics arms race isn't just about NIL, revenue sharing, or facilities. It's about people. New research from @gregchickphd and @NILnomics, exclusively inside NILNewsstand Pro: nilnewsstand-community.circl…
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David Hickson retweeted
🦬 University 𝘼𝙏 𝘽𝙐𝙁𝙁𝘼𝙇𝙊 Football 🤘🏽
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David Hickson retweeted
Lots of 5 for 5 talk coming from the NCAA… How about @UBFootball going 5 for 5 on last weekend’s official visits! #UBHornsUp #BullMarket 🤘🏼📈🏈🇺🇸
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BIG news for Happy Valley and Penn State Football fans…@CalebKingCooper is an elite athlete and an even better person…congratulations to Caleb and @PennStateFball …now let’s focus on a great Senior season!!! #WeAre
I’m blessed to be taking my talents to Happy Valley! @PennStateFball let’s ride! #WeAre
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More great news!! Congratulations to @max_cassell on his offer from ETSU Football and @Coach_heals
After a great workout with @ShaedonMeadors and a great conversation with @Coach_heals I am blessed to receive an offer from ETSU. @iKingGreen @ChadGrier_ @PDS_ChargersFB @nchssportspage
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David Hickson retweeted
That’s a wrap on another successful Mega Camp! Thank you to the 𝟓𝟓𝟗 players who showed up and showed out. The talent, energy and work ethic were on full display. Huge appreciation to all of the coaches and staff who helped make it happen! 🤝 #UBhornsUP🤘l #BullMarket📈
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Congratulations @Braylon_Clark3 on his offer from Clemson
Congratulations to Providence Day WR Braylon Clark on his offer from Clemson!
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…and how about those uni’s
Heckuva a Bunch set: Navy, Wofford, Elon, Wake Forest, Wake Forest/Notre Dame. #FootballFamily
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Congratulations @ChristianL15533 on his offer from @TulsaFootball
After a great conversation with @CoachCamHaney I am extremely blessed to receive my 2 D-1 offer from @TulsaFootball @ChadGrier_ @cmacc16 @CoachBrown_4 @PDS_ChargersFB @704DBCoachAkers @coachserepca
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David Hickson retweeted
🦬 University 𝘼𝙏 𝘽𝙐𝙁𝙁𝘼𝙇𝙊 Football 🤘🏽
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One question. If coaches can negotiate salaries, schools can negotiate TV contracts, conferences can negotiate media rights, and administrators can negotiate compensation, why should athletes be the only participants barred from negotiating the value of their labor?
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David Hickson retweeted
I've had some time to consider yesterday's Senate hearing on the Protect College Sports Act. It framed robust #NIL and collective activity as threats to competitive balance and Olympic sports. But NIL is not the crisis. It's not the culprit of "chaos." It doesn't require anyone to "save college sports." It is the market correction to decades in which institutions and the NCAA profited from athletes without providing them meaningful compensation. Any federal legislation must strengthen, not constrain, athlete NIL rights and mobility. Preempting strong state laws, imposing artificial distinctions between "legitimate" deals and market arrangements, or layering new transfer restrictions cannot and must not be done in the absence of bargaining with athletes. Athletes built the value. People seem to be missing that point. They believe coaches deserve riches and athletes should be pleased with whatever pittance they're provided. No. Athletes deserve a framework that treats them as the principal stakeholders and not as afterthoughts.
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David Hickson retweeted
Rob Gronkowski says he lived off $50,000 as an NFL rookie because he understood the NFL meant "Not For Long" "My agent gave me a $50,000 advance for what's going to come in the marketing world for myself. I just had to pay him back within the first $50,000 I made" "I was able to purchase my first car, which was a 2008 Escalade, and then to be able to pay rent once I got to New England. And then from there on out, I really didn't need any other money" "I was getting free meals at the facility. I just kind of needed gas money. You go out, the drinks are free or you pay for one, you get 10 free when you're when you're on the Patriots up in the Boston area" "So I wasn't really spending much money at all, especially when it got to the season. I mean, you're inside that building and everything's handed to you on a daily basis from breakfast all the way to dinner" "I just lived off my marketing dollars. I was living a low-level life. I had a condo with a roommate that was on the team as well. We're paying $1,500 a month in rent while in the NFL" "I was very frugal and that's how I got away with it. Not having any lavish purchases, the first couple years in the league and just banking away what I was making because I truly understood that the NFL stands for not for long"
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Congratulations to @JustinAbanquah_ on his offer from Elon
AGTG!!! After A Great Conversation With @CVance43 I Am So Extremely Humbled and Blessed to Receive A D1 🅾️FFER From the Elon University . 🐦‍🔥💛♥️ @ChadGrier_ @diegofagot54 @anticodalton @Grind_Hard29 @_Coach_Baldwin_ @LFletcher59 @DefCoachBake
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David Hickson retweeted
🦬 University 𝘼𝙏 𝘽𝙐𝙁𝙁𝘼𝙇𝙊 Football 🤘🏽
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Good breakdown here…I would add that athletes should not commit any NIL Assets to the school in there rev-share agreement. You are being paid for your “Derivative NIL” defensed by your Right of Publicity…those Assets can be used to make $$ above and beyond your NIL agreement!
Replying to @Dan_Furman
Here's where I land 📌 The greatest transfer of wealth in the history of college sports is happening right now. $20.5 million per school. $932 million in college basketball NIL alone. $2.7 billion total market. And the average Division I athlete is still making $28,400. The money isn't missing. The knowledge of how to access it correctly — that's what's missing. The athletes who close that knowledge gap in the next 12 months will look back at this era as the greatest financial opportunity any generation of college athletes has ever had. The ones who don't — Will wonder why their teammates were making ten times what they made on the same roster. Follow me. I track how money and power build the new world of college sports. And I work with athletes and programs navigating exactly this. My DMs are open. 🔁
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David Hickson retweeted
Today, let's discuss why the transfer rules in the Cruz-Cantwell Protect College Sports Act are bad policy. The bill guarantees athletes one penalty-free transfer during their college careers. Any second transfer generally requires sitting out a full year of eligibility, with only narrow exceptions such as the discontinuation of a sport or documented cases of sexual assault or harassment. This is being presented as a return to common sense that will protect the vast majority of college athletes from the "chaos" of constant movement. But the rule does not account for the legitimate circumstances that drive many transfers. Athletes change environments because a coach forces them out, a scheme no longer fits their development, playing time has disappeared, academic or medical needs require a different setting, or family circumstances necessitate a change. The exceptions in the bill are too narrow to cover these ordinary but real situations. Disputes over whether a coaching change qualifies, how quickly it must occur, or whether a program alteration rises to the level of “discontinuation” will likely result in litigation. Let's also not forget that, in August 2024, Judge John Preston Bailey of the U.S. District Court for the Northern District of West Virginia permanently restrained and enjoined taking any action to retaliate against athletes who transferred schools. That is precisely what Congress intends to do with this bill. The policy also does nothing about the coaching carousel that will continue with few meaningful restraints. NIL opportunities, both legitimate third-party brand deals and institutional arrangements, still create powerful incentives for athletes to seek the best fit for their market value and development. Curbing athlete mobility tilts leverage further toward institutions. The federal government has historically left the details of eligibility and transfer administration to the NCAA and the courts. Why is Congress the right body to set these particular rules? The legislation clearly does not serve the athletes the legislation purports to help.
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