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DesignMap @DesignMap

Product strategy and experience design consultancy. We help B2B and B2B2C teams use design to clarify complexity and align their people around a shared purpose.

Joined May 2009
  • Tweets 2,765
  • Following 1,182
  • Followers 1,116
713 Photos and videos
DesignMap@DesignMap
5 Dec 2023
Want to learn about visiontypes before our webinar with @audcrane @cagan on 12/15? Here's a primer that offers more on what a visiontype is (think: prototype of the future) and why end of year is an ideal time to explore them as a way to align inspire. designmap.com/ideas/the-futu…
"The best time to plant a tree was 20 years ago. The second best time is now."

ALT "The best time to plant a tree was 20 years ago. The second best time is now."
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DesignMap@DesignMap
21 Nov 2023
Product Design should go together like PB J🥜🍇 , but there’s still work to do there. Join @cagan and @audcrane for a webinar on how visiontypes can bring harmony to both teams (and align organizations). Register to attend live or receive the recording: designmap.zoom.us/webinar/re…
Upcoming Webinar Why Can’t We be Friends? 
Uniting Product Design with Visiontypes Virtual Event December 15th at 10:00 - 11:00 am PT [Image features headshots of Audrey Crane, DesignMap, and Marty Cagan, SVPG.]

ALT Upcoming Webinar Why Can’t We be Friends? 
Uniting Product Design with Visiontypes Virtual Event December 15th at 10:00 - 11:00 am PT [Image features headshots of Audrey Crane, DesignMap, and Marty Cagan, SVPG.]

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DesignMap@DesignMap
20 Nov 2023
Why do we keep talking about Shadow Design? DesignMap's @audcrane sat down with @jarango for his Informed Life podcast to share how teams can use Shadow Design as a more impactful reframing of the tried and tired "ROI of #design" conversation. theinformed.life/2023/11/19/… #uxdesign
"We’ve been talking about the ROI of design for years and not making headway. Especially right now, we’re seeing whole design teams being let go. The shadow design argument is: let’s measure how much money you’re spending poorly on design today and lets spend that money (at least some of it) a little bit better." [The post features a headshot of Audrey Crane, Chief Growth Officer, DesignMap]

ALT "We’ve been talking about the ROI of design for years and not making headway. Especially right now, we’re seeing whole design teams being let go. The shadow design argument is: let’s measure how much money you’re spending poorly on design today and lets spend that money (at least some of it) a little bit better." [The post features a headshot of Audrey Crane, Chief Growth Officer, DesignMap]
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DesignMap@DesignMap
9 Nov 2023
One Shadow #Design Survey uncovered that nearly 59,000 hours of #UX work was done within Engineering and #ProductManagement each year—making up over 10% of their combined total capacity. Yikes. Learn how to lessen your own Shadow Design spend: designmap.com/ideas/banish-s…
Imagine paying 28 full-time employees to do a job they weren’t hired for. Oh, and asking them to do it while they do the job they were hired for...

ALT Imagine paying 28 full-time employees to do a job they weren’t hired for. Oh, and asking them to do it while they do the job they were hired for...
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DesignMap@DesignMap
31 Oct 2023
🔮 🕯 🧟‍♂️ What do fortune telling, banishing shadows, and Frankenstein have to do with #design? Read this month's DesignMap newsletter to find out: designmap-21952613.hs-sites.… Subscribe here: share.hsforms.com/161rQ5tO3R… #design #ux #uxdesign #product
Paper with drawn illustration of Frankenstein

ALT Paper with drawn illustration of Frankenstein
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DesignMap@DesignMap
25 Oct 2023
According to the findings of one company's Shadow Design Survey, 75% of their Engineering and Product Management team members wanted more UX support. Find out how to administer the survey at your company here: designmap.com/ideas/the-cost…
Graphic of a letter sticking out of an envelope that reads: "Dear Head of Product, Please give us more UX support. Love, Your PMs & Engineers" The DesignMap logo is also featured

ALT Graphic of a letter sticking out of an envelope that reads: "Dear Head of Product, Please give us more UX support. Love, Your PMs & Engineers" The DesignMap logo is also featured
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DesignMap@DesignMap
18 Oct 2023
How much does your organization waste having unqualified people do solo design work? Our Shadow Design Survey reveals companies are spending millions on this very problem. designmap.com/ideas/the-cost… #ux #uxdesign #productdesign #product
Copy reads: "You wouldn’t spend millions a year having a designer write code. So why are companies letting non-designers do UX?" Graphic shows pile of dollar bills fading away. DesignMap logo is featured.

ALT Copy reads: "You wouldn’t spend millions a year having a designer write code. So why are companies letting non-designers do UX?" Graphic shows pile of dollar bills fading away. DesignMap logo is featured.
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DesignMap@DesignMap
13 Oct 2023
Want to elevate your organization from #Design Agreeable to Design Enlightened? You need to make a solid case for investing in design first. @audcrane shares our Shadow Design Survey to help you quantify just how much is being invested in bad design. designmap.com/ideas/the-cost…
Pyramid with two tiers shown: "design agreeable," followed by "design enlightened" at the highest point. A ladder is placed along the side of the pyramid to help someone climb to the top. Copy reads: "Want to level up?" DesignMap logo is featured.

ALT Pyramid with two tiers shown: "design agreeable," followed by "design enlightened" at the highest point. A ladder is placed along the side of the pyramid to help someone climb to the top. Copy reads: "Want to level up?" DesignMap logo is featured.
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DesignMap@DesignMap
3 Oct 2023
Is your company #design enlightened or design ignorant? Explore levels of organizational design readiness, from Design Ignorant - Level 0 to Design Enlightened - Level 3, to find out how your organization measures up and can level up. designmap.com/ideas/before-d… #productdesign
Pyramid showing "levels of organizational design readiness" from bottom to top: design ignorant, design aware, design agreeable, design enlightened

ALT Pyramid showing "levels of organizational design readiness" from bottom to top: design ignorant, design aware, design agreeable, design enlightened
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DesignMap@DesignMap
27 Sep 2023
In recognition of this year's theme for #WorldInteractionDesignDay—Ethics, Equity, Responsibility—DesignMap's @morgankeys is sharing 12 dimensions of diversity that we're exploring to deepen our product inclusivity practices. designmap.com/ideas/recogniz… #IxDD
Multicolored wheel depicting the 12 dimensions of diversity: Neurodiversity, Sexual Orientation, Gender, Race/Ethnicity, Socio-economics, Economics, Risk level, Religion, Culture, Language, Ability, Age

ALT Multicolored wheel depicting the 12 dimensions of diversity: Neurodiversity, Sexual Orientation, Gender, Race/Ethnicity, Socio-economics, Economics, Risk level, Religion, Culture, Language, Ability, Age
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DesignMap@DesignMap
13 Sep 2023
Tension in product? It happens. That's why Barb Natali-Sherman Maya Elise Joseph-Goteiner developed Assumption Led Development (ALD), a method that de-risks product development by dismantling strongly held beliefs. Register for their @epicpeople_org talk 2023.epicpeople.org/tutorial…
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DesignMap@DesignMap
1 Sep 2023
No, you're not experiencing déjà vu—our work with @OctaveBio has earned yet another award recognition for exceptional #userexperience #design! We’re thrilled to see this work recognized as a @UXDAwards Winner in the Product category! ux-design-awards.com/winners…
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DesignMap@DesignMap
30 Aug 2023
Our August newsletter covers a whole range of topics—from a replay of our recent Designing for AI webinar to a flexible design framework to help teams make the most of design's strategic impact: designmap-21952613.hs-sites.… #design #ux #uxdesign #ai #productdesign

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DesignMap@DesignMap
30 Aug 2023
Subscribe to receive our newsletter direct to your inbox: share.hsforms.com/161rQ5tO3R…
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DesignMap@DesignMap
23 Aug 2023
Another incredible partnership recognized as a @FastCompany #Innovation by #Design Honoree: @CiscoSecure’s streamlined and intuitive XDR solution. Thrilled to share this accolade with their amazing team! fastcompany.com/90934010/sec… #FCDesignAwards
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DesignMap@DesignMap
22 Aug 2023
Proud to share that our work with @OctaveBio is a @FastCompany Innovation by Design Finalist, which spotlights the designers businesses solving the most crucial problems of today (and anticipating the pressing issues of tomorrow). Cheers to both teams! fastcompany.com/90933900/hea…
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DesignMap@DesignMap
27 Jul 2023
Our own Chris Gaffey created a Flexible #Design Framework to help teams embrace ambiguity and use design to make more strategic decisions. Download the guide: designmap.com/ideas/break-fr… Thanks to @mulegirl for inspiring us with her Design Research Framework! muledesign.com/blog/design-r…
DesignMap Complimentary Download The Flexible Design Framework an expansion on the Triple Diamond Design Process

ALT DesignMap Complimentary Download The Flexible Design Framework an expansion on the Triple Diamond Design Process
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DesignMap@DesignMap
21 Jul 2023
We’re thrilled that our #design partnership with @OctaveBio is a @UXDAwards Nominee! View our nominee profile to learn how their first-of-its-kind care management platform is helping people with MS and their providers. ux-design-awards.com/winners… #uxdesign #ux
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DesignMap@DesignMap
20 Jul 2023
Proud of our collaboration with @CiscoSecure, which has been named a @UXDAwards nominee! View our nominee profile to see how our expert #design teams created a #userexperience that makes the complex job of SOC Analysts easier to navigate. ux-design-awards.com/winners… #uxdesign #ux
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DesignMap@DesignMap
19 Jul 2023
Yippee for @meraki! We’re so proud to see our shared #design work celebrated as a @UXDAwards Nominee. Visit our nominee profile to learn more about how we partnered to inspire their team of 50 stakeholders and SMEs around a future dashboard vision. ux-design-awards.com/winners… #UX
Cisco Meraki DesignMap: Next Gen Networking UX Design Awards Nominated 2023

ALT Cisco Meraki DesignMap: Next Gen Networking UX Design Awards Nominated 2023
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