Things PR isn't: - Magic - Luck - Instant fame - Your personal diary - A TikTok challenge - Whatever that guy on LinkedIn said Things PR is: - Work - Strategy - Time - Value - More work - More strategy - More time - More value Sorry, no shortcuts…

Just finished spending ONE hour on one pitch subject line. Sounds crazy? It's not. When you realize journalists get bombarded with 500 emails every single day, that subject line is literally your only shot at getting noticed (if you haven’t worked with them before). This is exactly why you can't just automate PR or hand it off to AI. It's about understanding real human psychology, not just running algorithms.

We've got news! As of this month, we're pivoting from the DeskSides platform as it functions now. While this was a tough decision, this feels much more like a beginning than an end! Turns out, that joy isn't in running or raising for a tech platform – it's in the genuine connections we make and the stories we help tell. The silver lining? Our consulting business is thriving! We've got a fantastic roster of clients doing incredible things. If you are a #journalist on @X , we'd love to connect with you (here or in person) to learn what products and stories you will cover in 2025. Here's to authentic connections and doing what feels right! 💫​​​​​​​​​​​​​​​​ (Image created with @grok)

If you want to review our product @DavidSacks we will help you with PR! 👋🙏

Journalists who bad mouth PRs on Twitter suck. It's like people who are rude to waiters, you are leveraging a professional power imbalance. Literally, if the best thing you can Tweet is "omg PR fail they sent me silly email" maybe you need to learn to get more hot takes. Their livelihoods often depend on being nice to you.

PR agencies that: - Charge multiple five figures - While assigning junior staff to your account - And waiting around for you to ideate instead of being proactive… …do *not* represent the rest of us PR pros. (thanks for attending my tiny angry Ted talk.)

Working with journalists? Make their life easier. That’s it.

DeskSides Co-Founders and KC natives Blish Mize Connor and Allison Hogan featured in @StartlandNews for the relaunch of the platform: "We’re allowing them [brands] to relationship build, but for a quarter of the cost.’” startlandnews.com/2024/02/de…

Someone I connected with on LinkedIn over three years ago recently reached out about working together. THREE YEARS. Friendly reminder that if you're networking and building relationships to get a quick win, you'll probably be disappointed. 👍🏻

📢 Calling all journalists! An exciting way to work awaits you on our Desksides Platform – a game-changer in media collaboration! 🚀 Elevate your brand connections seamlessly, use real-time messaging and enjoy a vibrant community. Join us on @Desksides for a journalism revolution! #Journalism #DesksidesPlatform #MediaInnovation

Important rule for women who are fundraising too. Image from @SahilBloom

Are you a brand looking to connect with media that matter? Are you a #freelancer looking to make your beats better? Sign up at desksides.com today! It's the #newwaytoPR.

A startup manifesto: Get shit done.

Love being recognized by @KCBizJournal and @lcollinsKCBJ for our platform that simplifies the brand-to-media relationship. bizjournals.com/kansascity/i…

We've been up to something....we built a completely new platform! Right now, we're opening our doors to a select few & looking for journalists—sign up for our waitlist here: desksides.com/waitlist