⚡ Rural Road to Health Podcast Reflecting on 3 years of #RuralHealth conversations. Thank you for listening as we go into Season 4! 🎧 theruralroadtohealth.blog/po… sites.libsyn.com/457074 #RuralHealthEquity #RuralPolicy #RuralHealthCareers #RuralCommunities #RR2H #Podcast

Why "communication" and "persuasion" are insufficient approaches to change across an organisation or system. Communication campaigns can build awareness, but they rarely change behaviour at scale. Persuasion works well when our audience is already open to change. But when we lead any significant change effort, we work across the full spectrum: people who proactively advocate for change, those who passively accept it, and those who actively resist it. For a large portion of that population, even the most sophisticated argument will not shift their position. We change through our relationships. I've learnt greatly from @Digitaltonto (link at the bottom of this piece). Decades of social science research shows we're profoundly shaped by the people around us: our colleagues, peers and professional community. This influence extends not just to our immediate connections but three degrees out: to their networks and the networks beyond. When researchers have studied people who made major shifts in their thinking (e.g., leaving long-held beliefs, changing deeply ingrained ways of working), they consistently find that change followed a shift in their social environment, not exposure to a better argument. People did not think their way into new behaviour. They were drawn into it by those around them. This has profound implications for how we lead change. The real levers are not in our communications strategy. They're in our social architecture. Five things we can do as leaders of change to build our social architecture: 1) Find the people who are already moving: People who already believe in what we are trying to do and are quietly making it happen. Find them and connect them to each other. We are not creating energy for change — we are locating it. 2) Create the conditions for peer-to-peer spread: People adopt new ways of working when they see colleagues they respect doing things differently. Prioritise proximity over broadcast. Small group conversations, site visits, and shared learning across teams carry more influence than organisation-wide communications. 3) Make progress visible at the local level: Transformation does not announce itself top-down and cascade neatly through an organisation. It spreads when people can see it working nearby, in their context, for people like them. Celebrate local progress loudly and often. 4) Connect people to the difference their work makes. Creating regular opportunities for people to hear from, or spend time with, those they ultimately serve is one of the most underused and most powerful tools we have as leaders of change. 5) Put our energy where it will travel furthest. Build on the readiness that exists, make it visible, and let success do the persuading that arguments could not. None of this makes effective change communication redundant. People need clarity, honesty and a coherent narrative about where we are heading. But that is the scaffolding, not the structure. Change travels through people, through trust, through the invisible threads that connect one person's conviction to anothers. See: medium.com/@greg-satell/why-….

🧵A Monday in general practice. Real numbers from one small rural GP surgery in Surrey. 1,102 clinical tasks. 24 staff. One day. @doctor_katie @Parody_RCGP @DAUK_GP

🌱Rural Health Equity Chat Analysis Report Read it here ➡️ ruralhealthcompass.com/wp-co… Join the Call to Action ➡️ forms.gle/Dahi5d8Ms6T4Nwp6A #RuralHealth #RuralHealthEquity #RuralPolicy #RuralCommunities

⚡ Season 4 of the Rural Road to Health #Podcast is here! 🎧 With more than 70 episodes to listen to from the first 3 seasons. This year, learn about rural health equity, policy advocacy and case studies to show rural innovation. #RuralHealth #RR2H open.spotify.com/episode/6l7…

If you know any #farming folk who may benefit from #connecting with others over #farming #heritage, via the online Gladden Mart #SocialPrescribing programme, do please share @NYFarmer @helly_hooks @DocVei @Jonesthejourno @johnhenningmoo @herdyshepherd1 @howemill @clancy_nina

RT @ruraldoctorNI: 🙏support this survey for @WoncaWorld 2025 @DocVei &colleagues: Exploring Student and Early Career Doctor Experiences in…

#RR2H with Ashley Lambert who speaks about her experience on the Rural Health in Medical Education track at @SwanseaUni #ruralhealth #ruralhealthcareers #ruralcommunities #Wales #RuralEurope open.spotify.com/episode/1uj…

I look forward to speaking on the idea of Harnessing #Heritage for #Rural #Health at this @theRSAorg Engage Nations online event, next Tuesday. Join the conversation @heritage_lizzie @RuralSupport @DeptRCD @DocVei @ruralhealth @Heritage_Net_UK eventbrite.co.uk/e/rsa-engag…

#RR2H with A/Prof Malin Fors explores the concepts of "potato ethics", "geographical narcissism", & the experience of working in the Arctic. #RuralHealth #RuralHealthCareers #RuralCommunities #GeographicalNarcissism #podcast open.spotify.com/episode/04N…

#RR2H this week is with the team from the Virtual Health Hub, co- created with rural #Indigenous communities, using technology to provide access to health care. open.spotify.com/episode/7aD… #RuralHealth #RuralInnovation #RuralHealthCareers #RuralCommunities #Canada #DigitalHealth

#RR2H this week is with Susi Tegen, the CEO of @NRHAlliance open.spotify.com/episode/4kr… #RuralHealth #RuralHealthCareers #RuralCommunities #Australia

#RR2H this week explores recruitment & retention of nurses on the Scottish isles. #RuralHealth #RuralHealthCareers #RuralCommunities #Scotland #RuralNursing #RuralEurope open.spotify.com/episode/0wi…

#RR2H Season 3 is here #RuralHealth #RuralHealthCareers #RuralCommunities #RuralInnovation open.spotify.com/episode/3Nd…

✨Highlight of 2024 Our founder @DocVei speaking at this year's @OECD Wellbeing Forum about #RuralHealth & #RuralPolicy ➡️ Interview from 01.34: youtu.be/v7vrjOpZrzM?si=lUsB… #RuralEurope #RuralCommunities #RuralHealthCareers #HealthEquity @EURuralPact @EURIPA_EURIPA @WoncaEurope

⚡ Its the end of the 2nd season of the Rural Road to Health Podcast! sites.libsyn.com/457074/site ⬆️ 2.5x more downloads 🏹 28 episodes 🗣️ 31 guests (18 female, 13 male) 🌎 23 countries  #RuralHealth #RuralHealthCareers #RuralCommunities #HealthEquity #RuralPolicy #Podcast #RR2H

#RR2H with @DurianNigeria an NGO supporting rural communities and rural women to turn local waste into livelihoods. open.spotify.com/episode/2m2… #RuralCommunities #RuralHealth #RuralInnovation #RuralLivelihoods #RuralMatters #RuralWaste #RuralWomen #RuralDevelopment #podcast

🎉Happy International Day of #RuralWomen !! 👏Thank you to all the amazing rural women working towards ending poverty, improving health, maintaining food security, caring for the vulnerable, holding traditional knowledge and much more!! who.int/news-room/feature-st… #RuralHealth

#RuralWomen play a key role in the community, they contribute to food security, provide healthcare, are custodians of traditional knowledge, agents for change and community empowerment... Thank you to all rural women working towards a brighter future! #RuralHealth #WHOFides

Next week, we celebrate International Day of #RuralWomen. These incredible women are at the ❤️ of their communities, ensuring food security, health & well-being. Despite facing higher rates of poverty & limited access to services, their resilience is unmatched.