A weekly newsletter for digital out-of-home (DOOH) professionals, covering major news and exciting announcements.
Joined July 2022
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18 Photos and videos
10 Jan 2024
Entropico has selected Kyle Blanshard as their new executive producer based in Sydney.Entropico has selected Kyle Blanshard as their new executive producer based in Sydney.
campaignbrief.com/entropico-…
#DOOH #OOH #AdTech #Marketing #News
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19 Dec 2022
This week's DOOH Community is now live
• @IABTechLab & @OMA_Australia announce "Powering DOOH 2023"
• @JCDecauxGlobal propose new payphones for Sydney
• @IABTechLab OpenRTB now supports programmatic DOOH
Get all the details @ dooh.community/p/dooh-commun…
#DOOH #AdTech #News
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5 Dec 2022
This week's issue of the DOOH Community includes:
• @PlaceExchange launches Geospatial ad units
• VMO enables @Hivestack's header bidding
• Laura Wall joins @QMS_Media as Head of Programmatic Sales
Check it out - dooh.community/p/dooh-commun…
#DOOH #OOH #AdTech #Marketing #News
21 Nov 2022
Another Monday afternoon, another issue of the DOOH Community
This week we covered:
• @Mi3Australia - 2023 being the year of DOOH
• @Hivestack & @InnovoceanUK achieve a world first
• @StackAdapt @adsquarecom make footfall info available
dooh.community/p/dooh-commun…
#DOOH #OOH
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14 Nov 2022
Check out this weeks issue of the DOOH Community
• @zitcha_retail secures the bag 💰
• @NHL fans upset about DED
• @kevelapi launch Kevel Relay for programmatic DOOH
Find out more @ dooh.community/p/dooh-commun…
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7 Nov 2022
This week's issue of the DOOH Community is now live, with a recap of @oOh_Unmissable's Outfront event, covering things like:
• Reooh
• A new approach to DOOH content
• POLYGRAPH for measuring DOOH's effect on purchasing behaviour
Check it out @ dooh.community/p/dooh-commun…
24 Oct 2022
This week's issue of the DOOH Community is live, check it out below!
dooh.community/p/dooh-commun…
#DOOH #OOH #AdTech
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19 Oct 2022
It's official, the Cartology & Shopper deal has been approved by the ACCC and will go ahead
A huge moment for the DOOH industry, we'll likely see an increase in retailer media adoption and more digital signage at our local Woolies
#DOOH #OOH #Shopper #Cartology
17 Oct 2022
Want to find out how all the big execs across the DOOH industry are thinking and planning for?
Check out the recent @VIOOH report "Programmatic DOOH 2022 – State of the Nation"
viooh.com/sotn
17 Oct 2022
This week's DOOH Community newsletter is live and features quite a wide range of articles
• @VIOOH's state of the nation report
• Cartology official acquiring Shopper
• @OceanOutdoorUK entering the metaverse
• & more than you can poke a stick at
dooh.community/p/dooh-commun…
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14 Oct 2022
Last week has seen @QMS_Media involved in a bit of drama
Pedestrians of Sydney have voiced their displeasure with the size and space the networks screens take up, citing accessibility issues
Find out more at the DOOH Community - dooh.community/p/dooh-commun…
(📸: @TheSydneyBlog )
13 Oct 2022
Anime DOOH = ❤️ Happy DOOH Community Writer
This week's creative of the week features Crunchyrolls latest OOH campaign, Supercharged
The campaign featured Crunchyroll's bright branding, with the main characters of this season's most anticipated shows
Check it out below!
10 Oct 2022
We've got a juicy week of DOOH news for you this week!
• The people of Syndey are upset with @QMS_Media's screen size 📏
• @AdkomMedia launch carbon-neutral digital signage kiosks 🌳
• @NHL & @Supponor launch DED 🏒
Find out more:
dooh.community/p/dooh-commun…
6 Oct 2022
Our creative of the week goes to @JollibeeUSA
Making a splash in Times Square with an awesome campaign that makes use of multiple screens
Fake brands spotted the Jollibee bucket and grab a quick snack
#DOOH #OOH #Chicken #FastFood
6 Oct 2022
Charmaine Moldrich steps down as the CEO of MOVE and @OMA_Australia
Charmaine had a huge impact on the industry, especially with the introduction of MOVE, providing an industry-wide measurement system
Find out more at the DOOH Community
dooh.community/p/dooh-commun…
4 Oct 2022
A great report from @TheLastWhale from @AdNews shows that everyone in the ANZ DOOH industry has been seeing some big ups
Highlights:
• Standard Media Index shows outdoor 28% higher
• @OMA_Australia puts net media revenue at $478.6 million
Read More: adnews.com.au/news/analysis-…
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4 Oct 2022
Wanting to build their brand and attract new employees, @JCDecauxGlobal showed what digital signage can be used for with their "Join the Changemakers" campaign
Read all about it at the DOOH Community
dooh.community/p/dooh-commun…
3 Oct 2022
A big week of DOOH this week
• @oOh_Unmissable score Adelaide city 🏙
• @JCDecauxGlobal put their money where their mouth is 🤑
• @OMA_Australia's Charmaine Moldrich steps down as CEO 👩💼
Read all this and more at the DOOH Community newsletter
dooh.community/p/dooh-commun…
#DOOH
29 Sep 2022
With the @AFL season over, we thought it best to include one of our favourite footy DOOH creatives as the creative of the week
@FurphyBeer's creative includes a bottle top bent into the shape of a football to show their support for @GeelongCats
dooh.community/p/dooh-commun…
#DOOH
27 Sep 2022
Content marketing is a huge part of most advertising channels, and DOOH is no different according to @oOh_Unmissable's head of content, Raen Waghorn-Hughes
Raen revealed valuable insights about DOOH content marketing in a recent @Mi3Australia article
dooh.community/p/dooh-commun…