Down 29 at MSG. Won 107-106.
Largest comeback in NBA Finals history. Brunson 36, the putback in the final seconds. Knicks up 3-1 — first title since 1973 in reach.
Taylor Swift courtside in a "Stevie Knicks" tee. Sandler, Stiller, Nas, Michael J. Fox. A sitting president two nights earlier.
That's not a sideshow — it's the attention flywheel. Attention → ratings (16.9M for Game 1, biggest since 2019) → media money → cap → guaranteed contracts.
The comeback won a game. The room appreciated an asset class.