We have made the decision to move away from X. This account will remain, but we will no longer be posting content or moderating messages or comments. Thank you to those who have spread the message far and wide about the Dry January® challenge on this platform. 💛 We'll continue to share the amazing benefits of taking a break from alcohol on Instagram, Facebook, and TikTok. And don't forget, @AlcoholChangeUK is the charity behind the Dry January® challenge. You’ll find many other ways to take a break from alcohol or cut down year-round on Alcohol Change UK’s Instagram, Facebook and LinkedIn too! 🙌 Find out more about where you can find us and how you can engage with our work on our website⬇️ alcoholchange.org.uk/about-u…

As January closes, Joe Marley, Executive Director of Marketing and Communications at @AlcoholChangeUK UK, reflects on the impact of the @dryjanuary® challenge with @InstAlcStud and looks at how we are ensuring our behaviour change programme helps more people to reach their goals year-round. Joe separates fact from fiction, challenges misinformation and, in a world where big alcohol brands shout the loudest, celebrates those who decide to make a change to drink less, or not at all. Read more⬇️

YOU DID IT!🙌 The Dry January® challenge has officially come to an end, HUGE congratulations to those who took part this year!⭐ 31 days alcohol-free is a huge accomplishment so you should be super proud of yourself today. We hope you learnt how fun being alcohol-free truly can be! If you're wondering what you should do next, or if you found the month particularly hard, you can find more information and signposting on our website here.👇 bit.ly/3WWsDB7 #DryJanuary #DryJanuaryChallenge

You're four weeks alcohol-free!⭐👏 Congratulations that is a huge achievement - how's everyone been finding their Dry January challenge? Let us know in the comments!👇 Today, @AlcoholChangeUK ambassadors, Michael Singh (and furry companion Bruce!🐶) shares with us what's happening inside our body at four weeks alcohol-free. To find out more visit our website👇 bit.ly/3Zy2qKo #DryJanuary #DryJanuaryChallenge

✨You're three weeks alcohol-free!✨ You're likely to have seen some brilliant benefits - but what's going on under the surface? 🧠You might be experiencing improvements in your memory, particularly your short-term memory. 💪You may be noticing you're starting to lose some weight, or that new year's resolution to pick up running or hit the gym is actually paying off now you've cut out alcohol too! Find out more changes you could be seeing in our blog⬇️ alcoholchange.org.uk/blog/th… #DryJanuary #DryJanuaryChallenge

You might be halfway through Dry January… But do you actually know what it’s about? It’s not a challenge. It’s not about willpower. And it’s definitely not about judgement. This is what @AlcoholChangeUK's Dry January really is 👇 #DryJanuary #BreakBoundaries

Congratulations - if you've been taking on Dry January® challenge, you're officially two weeks alcohol-free!⭐🙌 There are lots of changes you may be noticing as we approach the halfway mark of the Dry January® challenge including improved concentration and better results in the gym!🏋️⚡ Oliver Mason, @alcoholchangeuk ambassador, walks us through what's happening inside your body at two weeks alcohol-free. Find out even more on our website👇 bit.ly/4j8e87w #DryJanuary #DryJanuaryChallenge

Who else is doing Dry January? Let me know your favourite spots in Broxtowe for an alcohol-free night out 👇🏿 Great to chat with Alcohol Change UK in Parliament this week about how the Dry January challenge helps people reset their relationship with alcohol in the New Year.

As the halfway mark approaches, the media has been full of stories on the Dry January® challenge 🗞️ From the number of people taking on a dry month and why, to the benefits we can expect along the way and tips from our team and the Dry January® Doctor and case studies who've made changes to their drinking habits. ⭐ NYE saw @AlcoholChangeUK ambassador Karl Considine join @BBCBreakfast on the red sofa to talk all things alcohol-free living and the Dry January® challenge, while our data lifted the lid on the link between booze, blokes and banter ahead of Funny AF - our comedy night at @LuckySaintBeer later this month hosted by award-winning comedian Tom Rosenthal (@rosentweets) alongside Rory O Hanlon, @MichaelAkadiri & Liam Withnail. 🎤 #DryJanuary #DryJanuaryChallenge

Yesterday we were back in the Houses of Parliament for our third annual @DryJanuary® challenge parliamentary event to raise awareness of the Try Dry® app and to talk to MPs and their staff about why we run the Dry January® challenge every year, and importantly why it works! This year our event was hosted by @LizTwistMP and attended by Minister for Public Health and Prevention, @AshleyDalton_MP, @dhscgovuk - we're grateful at @AlcoholChangeUK to be able to have these important conversations with parliament so that we can work to create real change together. Our Dry January® challenge partners were there to support; @LuckySaintBeer, @DashDrinks, Counter Culture, @BelvoirFarm_uk and Chance Cider. Thank you for keeping the drinks, and conversation flowing. It's amazing to work with brands that are passionate about supporting our work to end alcohol harm and that prove that cutting out alcohol certainly doesn't mean cutting out fun!👏 A huge thank you to all of our ambassadors, community champions and supporters for attending, and to the MPs that came along to chat with us about taking on a dry month in January and how we can work together to reduce alcohol harm. A final thanks to our Alcohol Change UK staff team for putting on an incredible event and showing just how fun alcohol-free life can be!🧡 #DryJanuary #DryJanuaryChallenge #UKParliament #parliament #TryDry

💪Ready to make a healthy change this New Year? @AlcoholChangeUK is encouraging everyone to try the #DryJanuaryChallenge. Download the free Try Dry® app to track your progress and stay motivated with tips, inspiration and support throughout the month 👉 orlo.uk/TryDryApp_WsYsN

Goodbye 2025, hello 2026! Sleep, think, and feel better this #DryJanuary with Try Dry®, @AlcoholChangeUK’s free app that helps you track your time off drinking: orlo.uk/Try_Dry_app_9jAes

We are live at the Loftus Road Stadium for a New Year's Day kick off (or day 1 of the @dryjanuary® challenge!) with our Official Supporter @QPR at todays match against @NorwichCityFC!⚽👏 If you're joining us today, keep your eyes peeled on the big screens for some extra Dry January® challenge content. Who's with us?! Huge thank you to @QPR for your support and best of luck with the game today!⭐ If you haven't already, be sure to sign up to the Dry January® challenge with us on our website👇 alcoholchange.org.uk/help-an… #DryJanuary #DryJanuaryChallenge #NewYearsDay

It's day one of the Dry January® challenge today! We're so excited to be sharing updates along the way for what is set to be an exciting month.⭐ Make sure you are following our @dryjanuary channels for advice and motivation everyday this month and of course, if you're planning on taking on the #DryJanuaryChallenge be sure to download our free Try Dry® app to track your alcohol-free streak and much more!👇 bit.ly/4nwiQwl #DryJanuary

Happy sober-versary to Sir Anthony Hopkins! Want to give the Dry January® challenge a go? Register for the free Try Dry® app to help you boss the booze this Jan: alcoholchange.org.uk/help-an…

Get ready for the #DryJanuaryChallenge 2026! It’s the perfect time to reset and experience all the benefits of a month off booze. Download the free Try Dry® app to start your alcohol-free streak: alcoholchange.org.uk/help-an… @dryjanuary

We’re proud to support the @dryjanuary challenge with @AlcoholChangeUK 🤝 You can too by giving alcohol a red card for the month of January 🟥 Help raise money for life-changing support for people affected by alcohol harm 🙏

Our latest research suggests almost half (48%) of UK men believe they’re funnier when drinking alcohol. But, behind the bravado, many are feeling regret and concern about booze and its impact on their health and wellbeing. That's why this Dry January® challenge, we’re countering the myth that booze = banter. We've teamed up with award-winning comedian @rosentweets to host Funny AF (see what we did there?), a one-night-only comedy event in partnership with @LuckySaintBeer bringing all the tickle and none of the pickle. Because the best jokes are the ones we actually remember. 🎤 Hosted by Tom Rosenthal 🎭 Supported by Rory O’Hanlon, Michael Akadiri & Liam Withnail 🎟 Enter to win tickets for you and a plus one via the Try Dry® app before 9 January Read more here👇 bit.ly/44xcwhH #DryJanuaryChallenge #TryDry #FunnyAF

Ready to inspire change in your community? Every January, hundreds of thousands across the UK take on the Dry January® challenge – going alcohol-free for the month with the help our free tools and resources. Inspire your community to take a break from the booze this January by downloading your free promotional resources.⬇️ bit.ly/47U4L7j #DryJanuary #DryJanuaryChallenge