I helped Sara Finance script this video. It's currently a 14X outlier and hit over 1M views. And it's all thanks to a simple framework we used – that crushes for personality channels. So if you want a FULL breakdown... 1. Follow me 2. Comment “Outlier” And I’ll DM it to you.

There is so much AI trash copy out in the wild it's insane. People who learned how to write pre-chatGPT have a big advantage.

There’s only one thing I’m jealous of. Yesterday, I picked up a friend at his house. It was chaos — toys scattered everywhere, two toddlers running wild, remodeling in progress. I told my friend’s wife: “I know life feels hard right now, but you’ll look back on today as the best of times.” If you have kids at home, you’re living the golden years right now. Savor every moment.

A lot of founders get stuck on YouTube because they think they have to sound "smart". So they use big fancy words that no one understands, and then wonder why their videos don't book calls. Instead, you want to dumb everything down. You can still talk about high-level topics, but you need to explain them in an easy to understand way. Otherwise you'll kill your authority and retention.

There is nothing more pure and fulfilling then becoming a Dad. Watching the development of your own spawn is pure love and dopamine. And it never runs out.

Here's a sneaky lil hack to write hooks that connect with your audience's emotions: "Play Emotional Tuneskies" I find if I pop on a nostalgic or sad song, I immediately write with more emotion. Words come to me that weren't available before. Try it, it works like magic.

If you're ever stuck on how to write a great body section of your script. Bring it back to basics: - What is the topic point - Why is it important - How can it be implemented Clarity is better than "optimised" scripts that confuse the audience.

The reason your YT scripts take so long to write, is because you aren't following a structure. Without a clear structure, you'll write and re-write the same sentence 20 times. This KILLS speed. Instead you want to have a universal formula you follow for each video type you create.

This is one of the sickest thumbnails of 2025. It's packed full of dopamine triggers: - Nostalgia - Luxury - Novelty An absolute masterpiece.

How to improve your hooks (advanced): One of the best ways to improve your hooks is to add something called a "curiosity metaphor". This is when you compare a complicated problem your audience has, to a simple object that sparks curiosity. Here's an example: Let's say we're making a video around "The Hidden Reason You Can't Lose Belly Fat" Instead of saying: "You can't lose weight because your metabolism is slow" You say: "There's a hidden switch inside your body that's preventing you from losing weight" You can instantly see how using a metaphor instead of the plain explanation generates TONS more curiosity.

Chess is one of the best "mental-breaks" when you're grinding all day. Been playing a ton recently in between work blocks. So addictive

When I first started on YouTube, I helped my client get an instant 8.5X outlier using a simple trick. It's the OLDEST copywriting technique in the book, but it works like crazy in ANY niche (if timed correctly). Here's how it works: Step 1: Find the BIGGEST trending topic Step 2: Cut against it (brutally) Basically, there's a sweet spot when your entire market is swinging left. And then you cut right... Here's a bunch of examples. I particular like the "AI Automation Agency is a Scam" because it's relevant.

If you want to get more leads from YouTube, then start stuffing credibility in your first 5-15 seconds. When a new prospect clicks your video, they're instantly thinking three things: 1. Can I trust this person? 2. Are they credible? 3. Do they have a solution to my problem? Most channels will promise a solution, but they skip over establishing credibility and trust.

I'm retiring "em-dashes" from my writing. I picked up the habit after studying my favourite DR copywriting gurus. It allows me to seperate thoughts, and helps to clean up my writing. But after being accused my writing is AI, I decided it was best to leave them in the past. Feels like I'm saying goodbye to an old friend 🥹

One of the best ways to build a deep connection with your audience is to validate their problems. When you can re-create their situation better than anyone else, people will stick to you like glue. This is why "story-arc" videos on YouTube pop-off. Because the audience can see themselves in your story. They want to know that you started where they are, and that it's possible to escape their pain and win. This is why it's critical to define your audience and have a clear picture of them in your mind. So that you can get on their level, human to human, and show that you understand their pain and the way out. Something I need to do A LOT more of...

Here's why acting DUMB is the secret to getting more leads and sales on YouTube: So most people have no idea that the average person reads at a 5th - 6th grade reading level. This means if your videos are above this, your audience will get overwhelmed and click off. So here’s how to solve this: 1. Go to (Hemingway.app) 2. Copy and paste your script 3. Check your reading score level 4. Adjust until it’s as low as possible You can still go in-depth on topics, but now your audience will actually understand them. P.S. if you don't get the image reference, kindly unfollow.

Helped one of my clients come up with an idea that was a 39X outlier for their channel, and still prints views. I did it by studying two things: 1. What problem in their titles consistently performed across all their videos. 2. What desired outcome in their titles consistently performed across their videos. Then I just combined them.

Complicated ideas = BAD retention. So simplify everything with this saucy 3-step method: 1. Present the idea in simplest form 2. Give an analogy 3. Summarise with an example Here’s the sauce in action: Topic: Open Loops in YouTube Videos Present the idea: Open loops are when YouTubers start talking about something interesting, but don't give away the answer right away. This helps boost retention because the audience keeps watching to find out the answer. Give an analogy: It’s kind of like when a friend is telling you a really exciting story over the phone, but then you get cut off, and you’re itching to find out what they were about to say. For example: A great example of an open loop is in this video here…

If you've ever wondered why "boring" channels will no edits and poor production, go viral on YouTube. One of the reasons is a banging script. Most of the guys crushing these videos are decent copywriters who understand how to “tease” value. They know how to generate tons of curiosity in the hook, and then drag out revealing the thing.

In the first 15 seconds of this video, Charlie Morgan uses a sneaky trick to get you to watch the entire video. And when you understand it, you’ll be able to grab and hold the attention of ANY audience. Let me explain… YouTube is filled with competition. Everyone and their dog wants to be a YouTuber. Therefor, it's likely that 10s or even 100s of people are talking about the same topics as you. This is a problem. For you to get leads from YouTube and scale your business, you need to stand out. You need to make content that offers unique value and perspectives that no one else is talking about. You need to seperate yourself from the sea of competition in your niche. But how do you do that? Well one of the easiest ways is follow this formula: 1. Call out audience problem 2. Dismiss common reasons problem exists 3. Present your NEW perspective Charlie does this brilliantly in the first 30 seconds of this video. He says… Call out problem: “Something really bad happens to your brain when you watch short-form content” Dismiss common reasons: “And no, I’m not talking about your attention span or your ability to focus” New solution: “What I’m about to tell you is way deeper and way more sinister” By saying short-form content ruins your brain, and then dismissing the common reasons… He instantly positions his video as NEW and UNIQUE. If you watch the top creators in your niche, they all use this little technique to narrow you in on their video.