@EmailOpShop profile picture
Email Optimization Shop @EmailOpShop

A boutique email marketing consultancy helping medium- to enterprise-sized companies make their email marketing more effective and more profitable.

Joined December 2019
  • Tweets 742
  • Following 39
  • Followers 125
704 Photos and videos
Why AI-written content struggles in the inbox -- and how to fix it: inboxally.com/blog/why-ai-wr…

Empowering Your Emails to Reach The Inbox

Land in the Inbox and stay out of the spam folder. Email deliverability software helping clients improve open rates and ROI.

inboxally.com
6
Why Ai-written content struggles in the inbox -- and how to fix it: inboxally.com/blog/why-ai-wr…
0:27
8
Why Ai-written content struggles in the inbox -- and how to fix it -- inboxally.com/blog/why-ai-wr…
0:30
9
AI copy isn’t getting you flagged. Low engagement is. If your emails are getting skipped or deleted, mailbox providers notice. Here’s how to work with AI to fix that. 👇 inboxally.com/blog/why-ai-wr… @InboxAlly

Why AI-written content struggles in the inbox – and how to fix it

Explore why AI-written content struggles to engage readers effectively despite its speed and efficiency in producing copy.

inboxally.com
1
1
13
Every email team needs this: ✔️ 15-item QA checklist ✔️ Designed for accuracy, logic & deliverability ✔️ Co-created by us @InboxAlly Read & share → inboxally.com/blog/pre-send-…

Pre-Send Email Marketing Checklist: 15 Things to Do Before You Hit “Send”

Ensure email success with the Pre-Send Email Marketing Checklist. Catch mistakes and enhance your campaign effectiveness.

inboxally.com
1
11
Looking for #emailmarketing knowledge? Look no further -- enjoy!
1:10
1
8
Why do emails fail? ❌ Broken links ❌ Fuzzy logic ❌ Missing authentication ✅ Use this checklist to fix all 3 -- and more → inboxally.com/blog/pre-send-… @InboxAlly @jeajen #emailmarketing

Pre-Send Email Marketing Checklist: 15 Things to Do Before You Hit “Send”

Ensure email success with the Pre-Send Email Marketing Checklist. Catch mistakes and enhance your campaign effectiveness.

inboxally.com
1
13
Not sure who’s on your email list (or why they’re there)? That’s your biggest marketing blind spot. Read Jeanne’s latest for @martechismktg: martech.org/do-you-know-whos… #EmailMarketing #DataStrategy

Do you know who’s on your email list? | MarTech

Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership.

martech.org
3
The right way to leverage AI… @jeajen
Jeanne Jennings@jeajen
21 Oct 2025
"AI is a tool. You're still the strategist." New blog post on how to keep the humans in charge of the thinking part of digital marketing. Read here: emailopshop.com/ai-is-a-tool… #emailgeeks #aiethics #emailmarketing @EmailOpShop
6
The person hitting ‘send’ isn’t always responsible for poor email marketing performance… @martechismktg
Jeanne Jennings@jeajen
27 Oct 2025
“Who’s on your list — and why are they there?” If you can’t answer that, your metrics may be lying to you. New @martechismktg column: martech.org/do-you-know-whos… #EmailStrategy #Leadership @EmailOpShop
0:36
16
15 things to check before you hit send… @InboxAlly
Jeanne Jennings@jeajen
28 Oct 2025
True story: a client almost sent a campaign with a broken CTA. 😱 I built this 15-point pre-send checklist so that doesn’t happen to you. Read it here → inboxally.com/blog/pre-send-… @InboxAlly @EmailOpShop #email
8
👉 Read here: martech.org/do-you-know-whos… Low opens and rising unsubscribes don’t always mean your email team is underperforming. Sometimes, the problem starts higher up the org chart. @martechismktg @jeajen #EmailMarketing #Leadership #DigitalStrategy #CustomerExperience
0:36
1
55
Your email deserves better than “send → hope for the best.” We co-wrote the 15-step Pre-Send Checklist to make sure nothing breaks post-send. Start here: inboxally.com/blog/pre-send-… @InboxAlly #emailmarketing

Pre-Send Email Marketing Checklist: 15 Things to Do Before You Hit “Send”

Ensure email success with the Pre-Send Email Marketing Checklist. Catch mistakes and enhance your campaign effectiveness.

inboxally.com
13
Every email team needs this: ✔️ 15-item QA checklist ✔️ Designed for accuracy, logic & deliverability ✔️ Co-created by us @InboxAlly Read & share → inboxally.com/blog/pre-send-…

Pre-Send Email Marketing Checklist: 15 Things to Do Before You Hit “Send”

Ensure email success with the Pre-Send Email Marketing Checklist. Catch mistakes and enhance your campaign effectiveness.

inboxally.com
3
Think marketing automation success is about the technology? Think again… my latest for @martechismktg - martech.org/3-ways-to-optimi…
0:43
15
Register today! It’s free! risingmedia.swoogo.com/OI270… @SmarterSends @OnlyInfluencers @InnovateEmail @VirginVoyages
35
This is a must-attend event for any #EmailMarketing team wondering how to embrace their organization’s non-marketer email senders! And it’s free! Happy to see @jeajen, our CEO, moderating!
OnlyInfluencers@OnlyInfluencers
8 Aug 2024
Register today! risingmedia.swoogo.com/OI270… @VirginVoyages increased productivity and performance with distributed #EmailMarketing — learn how they did and how you can too! Sponsored by @SmarterSends - We are proud to host with @InnovateEmail and moderator @jeajen (@EmailOpShop)
1
42
#Email bounce rates over 5% or new acquisition sources can be danger signals. @OracleMarketing's @danielrpco flags these and 11 other problems that could get you blocked/filtered. Start reading now in @EmailOpShop: buff.ly/42ZPkVP
31
Don't get frustrated with #Apple's MPP. Use its auto opens in email to target or segment Apple users and validate addresses. @OracleMarketing's Tommy Hummel and @ChadSWhite have 5 more enlightening ideas. Start reading now in @EmailOpShop! buff.ly/3Ji51k4
1
25
Time to shape up your #email call to action! Read @all_about_email's 5 tips and insights on the @OnlyInfluencers blog, and you'll never take this essential feature for granted again! Move more customers to act - start reading now in @EmailOpShop: buff.ly/3p88xGQ
1
26
Load more