“Most companies don’t fail because their product is substandard. They fail because the market doesn’t understand, care, or believe in what they’re selling,” explains Bruce Cleveland, author of the new book, Market Engineering...
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In the book, Silicon Valley veteran Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo, and C3 AI. Drawing on decades of experience as an operator, investor, and board member, Cleveland demonstrates how leaders can apply the same rigor to markets that they bring to products.