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Extending Reach, LLC @ExtendingReach

Marketing insights and services to help professionals grow and businesses thrive. Start extending your reach today!

Joined October 2013
  • Tweets 5,008
  • Following 11,568
  • Followers 12,847
1 Photos and videos
Make sure you show your team appreciation. "Increased recognition can drive playbook and new tool adoption—which ultimately drives revenue." Thx @MorningBrewInc revenuebrew.com/stories/sell… #hrstrategy #salestips #startup #SMB #entrepreneur

A seller is more effective when appreciated, finds new report

A little thanks can go a long way.

revenuebrew.com
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What lessons learned would you add for professionals looking to exploit #AI? Thx @mark_samuels zdnet.com/article/enterprise… #AIagents #AItips #strategy #SMBs #startups #entrepreneurs

40% of enterprises will scrap AI agents - 3 ways to ensure yours don't fail

How do you create real ROI from autonomous AI? Three digital leaders share lessons they've learned in the field.

zdnet.com
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Is #AI being adopted faster than governance models can adapt? Hmmm Thx @CIOonline cio.com/article/4183249/cios… #CTO #CIO #CISO #techtrends #SMB #startup #entrepreneur #founder

CIOs plagued by growing AI accountability gap

Many enterprises allow a wide range of employees to spin up agents, and CIOs are held accountable, but don’t know what’s being deployed.

cio.com
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#Retailers take heed... Thx @RTouchPoints retailtouchpoints.com/news/m… #AItips #customerinsights #marketingstrategy #customerservice #SMBs #startups #entrepreneurs #smallbusinesses

Melissa Minkow and Nikki Baird: AI Is Reshaping the Retail Shopping Journey, but Retailers Are...

Nikki Baird of Aptos and Melissa Minkow of CI&T say consumer adoption of AI shopping tools is outpacing retailers, and the real barriers are data quality, misplaced cost assumptions and chatbot...

retailtouchpoints.com
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Is a power apocalypse coming? Hmmm Thx @TheRegister theregister.com/on-prem/2026… #datacenter #economy #energy #AI #SMB #startup #founder #entrepreneur

Datacenter growth may run into a power wall by 2030

Grid operators could struggle to support new bit barn construction

theregister.com
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"The era of 'move fast and break things' in generative AI is closing." Do you agree that powerful AI models need more regulation? Thx @VentureBeat venturebeat.com/technology/a… #AI #strategy #economy #labormarket #SMBs #startups #compliance #security #entrepreneurs

Anthropic CEO calls for FAA-style regulation of powerful AI models: what enterprises should know

To prepare for this shift, enterprises must first decouple their AI strategies from single-vendor dependencies. If a flagship model is suddenly blocked or recalled under the proposed FAA-style...

venturebeat.com
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Stay on top of #AI #techlaw issues. Thx @APNews apnews.com/article/new-york-… #advertising #digitalmarketing #retailers #SMB #startup #entrepreneur #AI #smallbusinessowner #founder #branding #compliance

Ads in New York must now label AI-generated 'synthetic performers'

New York has implemented a law requiring advertisements featuring AI-generated people to clearly label them as “synthetic performers.”

apnews.com
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Are you leveraging social CRM yet? Thx @hootsuite blog.hootsuite.com/social-cr… #socialmediatips #socialmediastrategy #contentmarketing #customersupport #salestips #customerinsights #SMBs #startups #entrepreneurs

What is social CRM? A complete guide for 2026

Learn what social CRM is, how it differs from traditional CRM, and how teams use social data to manage customer relationships.

blog.hootsuite.com
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Make sure you value your employees. Nice insights @Inc inc.com/marcel-schwantes/rea… #hr #employeeexperience #companyculture #managers #SMB #startup #founder #retailer

Why Have People Historically Quit Their Jobs? The Real Reason Comes Down to 4 Words

Employees are ready to leave if their boss fails in this crucial area of leadership.

inc.com
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Is it smart for businesses to diversity? Hmmm Thx @Entrepreneur entrepreneur.com/growing-a-b… #strategy #startups #entrepreneurs #SMBs #founders

Why Diversification No Longer Works — and What Businesses Should Do Instead

As geopolitical turbulence, tech disruption and global inflation hit industries simultaneously, companies are discovering that diversification may weaken resilience rather than strengthen it.

entrepreneur.com
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How much do you know about your regulars? Thx @MorningBrewInc retailbrew.com/stories/half-… #customerinsights #retailer #restaurantowner #SMB #startup

Half of restaurants’ orders come from just 7% of guests

Data from Toast and Resy underscores the value of regulars

retailbrew.com
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Take heed #smallbusinessowners.... Thx @smallbiztrends smallbiztrends.com/visa-repo… #security #cybersecurity #infosec #ransomware #SMBs #startups #AItips #entrepreneurs

Visa Reports Surge in AI-Driven Scams as Payment Security Advances

As small business owners face an ever-evolving landscape of financial security threats, Visa’s latest Spring 2026 Biannual Threats Report sheds light on alarming trends that could impact their

smallbiztrends.com
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"AI isn’t replacing experts. It’s replacing people who have stopped thinking." Nice reminder @NickLeRoy searchengineland.com/ai-wron… #entrepreneur #AI #startup #SMB #smallbiz #retailer #productivity #futureofwork

AI in the wild: Confident, wrong, and weirdly expensive

AI doesn’t need to be fully correct to sound convincing. Three Gemini conversations reveal why expertise and skepticism still matter.

searchengineland.com
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How concerned are you about hackers and criminals using AI to improve their social engineering attacks against AI itself? Thx @LanceUlanoff techradar.com/ai-platforms-a… #AIsecurity #cybersecurity #infosec #phishing #spam #SMBs #startups #CISOs

Meta AI's recent hack is a terrifying wake-up call for anyone who puts their trust in AI systems

Prompt injection is a social-engineering thing

techradar.com
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Nice #eventtips @CMIContent contentmarketinginstitute.co… #marketingstrategy #SMB #startup #customerinsights

What Data Can't Tell You (But a Conversation Can)

Advisory boards and executive dinners reveal insights no survey can. Learn what makes intimate gatherings work and how to run them effectively.

contentmarketinginstitute.com
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The creator economy is projected to grow to a $480 billion industry in 2027. In case you missed who is expected to help it get there... Thx @mashable mashable.com/life/top-creato… #creators #marketingstrategy #contentmarketing #SMBs #startups #entrepreneurs #sidehustle

The Mashable 101: The creators defining the internet in 2026

From megastars to niche community-builders, this year's Mashable 101 in many ways celebrates the creators making the internet feel more personal.

mashable.com
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Will more #AI company #CEOs do the same? Thx @FortuneMagazine fortune.com/2026/06/02/jense… #compensation #startup #entrepreneur #jobseeker #hrstrategy #AIsalary #AIjobs #techcareers #SMB

Jensen Huang says he pays Nvidia staff 'as much as possible' in bid to share the wealth from AI...

“I pay my employees as much as I can," Huang said.

fortune.com
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"AI might transform the workforce rather than decimate it." Do you agree? Thx @MorningBrewInc cfobrew.com/stories/ai-layof… #layoffs #economy #hiringtrends #cSuite #strategy #SMBs #startups #jobseekers #AI

AI layoffs more about ‘repositioning’ than ‘replacement’

Gartner research finds that RIFs directly related to AI productivity gains have been rare so far.

cfobrew.com
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Keep an eye on this space. #AI companies are getting sued for a variety of actions "spanning consumer protection, privacy, product liability, wrongful death, and copyright law." Thx @Newsweek newsweek.com/openai-lawsuits… #strategy #economy #AItrends #techlaw #SMB #startup #founder

States sue AI companies as backlash over safety intensifies

The legal pressure marks the most coordinated bipartisan push yet to regulate AI companies.

newsweek.com
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The #AI industry is facing headwinds. With growing pushback on multiple fronts, is a reality check coming? Thx @FastCompany fastcompany.com/91551700/ais… #strategy #economy #SMBs #startups #entrepreneurs #compliance

AI’s reality check has finally arrived

From data center backlash and new state regulations to shaky ROI and failed enterprise tools, the industry is entering a more skeptical phase.

fastcompany.com
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