Good Morning Web3 Creators
Today in
$ADA Web3 Magazine, powered by
@CoastalCoffeeNC
We’re excited to feature Fey
@FEY_eth , a passionate Web3 builder and co founder whose journey into the space began with an unforgettable jazz themed limousine birthday party. With over a decade in marketing, public speaking, and leadership, she’s channeling her skills into
@DaDawgHQ
a fun, relatable NFT IP on
@AbstractChain
that’s all about transparency, creativity, and proactivity principles often missing in the ecosystem.
Her Web3 Journey
One day, a friend invited Fey to a jazz themed limousine birthday party, describing it as an intimate gathering where she’d pick up the birthday boy and noting how alike they were. That’s how she met
@420NIB who was knee deep in Web3 back in 2021, building a community of 120k with infectious passion. Inspired by his dedication, she dove in to be part of web3. Soon after, she watched him leave the project due to a lack of transparency within the team and community, grappling with burnout. When he decided to create change himself, Fey,
@420NIB
and
@MommyAlkaholic
teamed up to birth
@DaDawgHQ
the most fun NFT IP on
@AbstractChain
featuring 3 dawgs and 3 hellcats bursting with personality and relatability. Operating with a PVE mindset and community at the forefront, they’ve been crafting this IP for over two years, with post mint revenue models in place and the website live with pawpoints at v1 v2 dropping soon.
Her Current Work
Fey brings her decade plus in marketing, public speaking, mentorship, and leadership to
@DaDawgHQ
where she’s focused on building an authentic personal brand and driving the project’s growth. Drawing from her strong background, she’s emphasizing transparency, creativity, and proactivity core principles that set the project apart in a space often lacking them. Her role involves community engagement, strategic storytelling, and fostering the relatable, personality-packed world of the dawgs and hellcats, ensuring the IP resonates while prioritizing real, thoughtful interactions.
What Sets Her Apart
What truly distinguishes Fey and
@DaDawgHQ is their commitment to three core principles: transparency, creativity, and proactivity. These values, frequently overlooked in Web3, infuse everything she does, from marketing strategies to community building. Her extensive experience in marketing and leadership adds authenticity and depth, allowing her to connect deeply and drive meaningful impact. She’s not just participating she’s crafting experiences that prioritize community, relatability, and forward thinking innovation on
@AbstractChain
Her Milestones
Fey is proud of being a community member in
@AbstractAngels
one of the few women’s communities that feels like home. After long days working on
@DaDawgHQ a chat with the girls is heartwarming, led by her amazing friend @Daila_OnChain
the best community lead Abstract could have. This space has been a vital source of support and inspiration amid her building journey.
Vision for the Future
Fey sees more bluechips emerging on Abstract Chain, with
@DaDawgHQ
leading as one of the top NFT IPs that propel the chain and Web3 forward. She’s excited for the project’s growth, leveraging its fun, personality driven assets and community first approach to drive adoption and innovation, making Abstract a hub for relatable, transparent, and creative Web3 experiences.
Take a Moment to Reflect
Inspired to share your Web3 story?
$ADA Web3 Magazine is here to give the community a chance to connect and grow. Keep building, keep sharing your insights, and keep uplifting the fam. Grab a bold brew from
@CoastalCoffeeNC to spark your next idea, and stay tuned for more stories of builders like Fey making Web3 Exciting.