Brilliant marketing but I've ALWAYS thought it was silly af.
Give me the whole damn egg, please.
The egg white omelette is one of the great marketing triumphs of the modern era.
Someone took the most complete food on Earth, threw out the yolk that carries the fats, the fat-soluble vitamins, the choline and all the flavour, kept the runny white, and handed it back to you as the healthy choice.
Then charged you more for less egg.
Honestly, respect. That is the cleanest magic trick in the business.