The candlelight concert collab last night gave us time to stfu and think. Here are some of my thinks: 1. A good song will always be a good song. I love old rock and pop classics. I'm a cheese ball. It made me look forward to Christmas with my family and playing them all again with new love. They played Dream On by Aerosmith, Life on Mars by Bowie, God Only Knows by Beach Boys and a bunch of other greats. I cried a little at the last two mentioned. MARKETING TIP: a great campaign will always be remembered and talked about regardless of what you are selling. 2. Reinterpretation is revival. These songs are played to death and probably skipped by many because they've been heard so many times. But in a silent theatre, surrounded by candles, delivered by a string quartet, I literally had goosebumps the entire time. Totally captivated. Very emotional. MARKETING TIP: look for inspiration in what people already love, or have loved, and reimagine. So what you create is still recognisable but completely fresh and feels new. 3. I hate AI. I don't hate AI, but in a time when there's so much fast fake content, moments like this where you can completely disconnect, not have to talk, stay off your phone, reminisce, immerse yourself, feel nostalgic etc, are invaluable. This was a MAGICAL experience. MARKETING TIP: Unique irl experiences matter. They don't have to have an angle to sell your product. People appreciate the thought and care and they ultimately do help sell the product because they produce amazing content, increase the brand visibility and loyalty, and increase audience entering the funnel. 4. People connect with emotions. I know every word to every song played last night, most of us do, but there were no words last night. Just beautiful string music and a stunning candle sea. You don't need sensory overload to have an impact. MARKETING TIP: include more emotion in your marketing. You have words, sound, visuals, touch even irl, to make your audience feel something. It could be anger, desire, glee, heartache, fear, yearning... What emotion do you want to evoke as part of a story that your product/tech helps to realise. What future do you make possible. What individual story can you tell for a normal human being affected by your product. You might think this is a stretch, but it's called brand marketing and the best way to explore it is with the butterfly effect. 5. @hypepartners Events Queen @cryptokwueene absolutely nailed this. Dm her if you want an amazing xp. And thanks to @OctantApp for helping us make it happen. And thanks to all the wonderful people who came. 6. KUDOS to @proofofjake_ in an all white suit wearing Hype x @ethereumfndn special collab kicks, that I've never even seen!!!! (and props to @vijaymichalik for loaning them) What. A. Moment. More of this please. Meme moment: Men being emotional and uncomfortable together @cryptofreedman @0xDannyHype @0xjawor me. It's a beautiful thing.

I write a lot of campaign ideas. Some good, some unhinged, some never intended to be used. The experiment is to gauge reaction. Most of these ideas never get used in the their original form. They are thought starters. Then our creative directors fix them, use brand guidelines (if they exisit), refine the the copy, flip the angle, and by the end I can’t believe how good some of the concepts we’re pitching are. We get excited. The client gets excited. But then it doesn’t happen - with us. I hate putting red tape on anything. It stifles creativity and positivity. But if someone spends time to give you a mega campaign and you want it - “urgently” buy it. Don’t be that guy

Preach

A holy crypto meetup was had

Crypto merch has peaked @joinwebzero @Polkadot

DAS ist Berlin! First class BA flight to LHR on way to NY. Should be illegal to provide this much legroom. Luxury

Quick update on this. We managed to get a hold of some friends at Ton who helped us fast track getting the account frozen. Apologies again for anyone affected. I have wiped my computer and will be far more vigilant in future. As a BD you talk to a lot of people and are honestly always excited to get on the phone and stay optimistic. It’s sad but necessary to stay remain somewhat suspicious. Don’t let the bastards grind you down!

WARNING: MY TELEGRAM ACCOUNT HACKED Apologies for the dramatic headline but it's warranted. My Telegram business account has been compromised and we've just discovered is sending unauthorised messages to my contacts. I have attached a picture of the hijacked account profile. It does not have a username/handle which is how you can tell it's not me. Please do not interact with the account and especially do not click any links or docs it sends. If you have received any message from the account recently I would appreciate you contacting me to let me know and reporting the account, as it might help to get the account terminated or recovered with Telegram support (who only seem to do anything when there is strong risk attached). cc @telegram @smstelegram I would also suggest deleting any chat history we might have had together. I have since created a new account with the same phone number and the same username felixhowes (as it is on all platforms). You can tell this account is the real Felix because the username is listed in the profile. The other way to tell is that the profile picture has Hype colours overlayed. This account is the owner of hundreds of business group chats so cannot be removed by my colleagues. Internally we are working to alert all contacts and clients. Please update your security. This can happen to anyone. Take action to make sure your accounts are safe. I will share any news as it becomes available and sincere apologies to anyone if they have been affected. - (the real) Felix Howes

50x rekt committee x.com/i/broadcasts/1kKzDMDpj…

Sponsorship made matchy

Watch out for this one

Come view this leather clad leveraged fun

Our one of kind wise CMO dropping a few valuable bars on content and the future of crypto marketing. Listen to this woman

One of the COOLEST people at Hype, who understands culture inside out and consistently wows us with amazing ideas

Probably the best marketer in crypto and the absolute rock of @hypepartners Love him to death @0xDannyHype

Token miracles aren't a thing

They were everywhere. Can't stop, won't stop

Radar says we're on it

The age of more me's