Will
$RDDT end up like
$SNAP five years from now?
Snap Inc. is down ~94% from its 2022 highs — but this isn’t just a “growth stock gone wrong” story. It’s a capital allocation story.
Over the past five years,
$SNAP has averaged ~19.4% of revenue in stock-based compensation (SBC). Since going public, Reddit sits lower at ~15.5%. Still high — but the direction matters more than the level.
Reddit has cut SBC aggressively, down ~58% YoY ($802M → $343M), while Snap’s has stayed essentially flat at ~$1.01B YoY.
At the same time, Reddit is growing into that dilution — revenue is up ~69% versus just ~10% for Snap.
That’s the key difference: one is compounding while tightening discipline, the other is stagnating while maintaining it.
Reddit’s management is aligning far better with shareholders — and with a $1B buyback in place, they’re in a position to actually start shrinking the float as early as this quarter.
So, will
$RDDT follow
$SNAP's path?
Unlikely — this is shaping up to be a very different outcome.